Книги по созданию логотипов и айдентике

A definitive guide for creating meaningful, elegant and timeless brand identities.

Designing Brands serves as a definitive guide for creating meaningful, elegant and timeless brand identities. Chapters on Discovery, Direction, Typography, Photography, Illustration, Design, Digital Physical provide an insightful step-by-step approach on how to develop the various visual elements that define a contemporary brand in various media, channels, and activations. Through the expert eyes of Mario Depicolzuane and a close-knit community of industry-leading designers, creative directors, and tastemakers, the book will explain how to develop a brand's world and to design with grace, rationality, thoughtfulness, and intuition.

About the Author:

Mario Depicolzuane is a Croatian-born art director, graphic designer, photographer, and publisher. He is the founder of Studio8585, a creative practice dedicated to producing engaging and impactful solutions through brand identity development, direction, and consulting. His clients include, among others, Kinfolk, The Audo, Only Way Is Up, and The Poster Club, and his work has been featured in the likes of Dezeen, Wallpaper*, Openhouse, and Minimalissimo.

Formerly, Mario served as the Lead Designer and Art Director for Kinfolk and Ouur Media, and in 2018, he went on to develop Creative Voyage, an educational media platform. From hosting its podcast to producing the print publication Creative Voyage Paper and leading a variety of workshops, he aids fellow creative professionals in leading empowered, fulfilled, and inspired lives.

The book is a collection of 100 logos designed between 1965 and 2017 by one of the world-renowned Italian graphic designer, Armando Milani.

Foreword by Roger Remington and Massimo Vignelli

About the Author:

Armando Milani New York 1984, who conceived and designed this book, is president of AGI / Italy (Alliance Graphique International) and president of Milani Design, with offices in Milan and South of France where he organizes lectures and seminars on graphic design. In 1992 he produced the book “Double Life” sense of humor and creativity of 80 AGI designers with the introduction of Paul Rand, and in 2000 the book “50 Poems of Lawrence Ferlinghetti and 50 Images of Armando Milani”. In 2003 he designed a poster “War/Peace” for the United Nations diffused in all the world. In 2015 he designed the book “No Words Posters” a collection of works of 80 international graphic designers. 

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Пролистать книгу 100 Logos: The Power of the Symbol

Ever wondered how different the world will be without calendars? Try arranging meetings with your colleagues, or even remembering the anniversaries and birthdays of your loved ones, or try booking your next vacation withoutthe calendar or any form of date and time. Thinking back, we are truly grateful to renowned historians, astronomers and kings (yes, kings) for giving us the humble calendar that we so rely on today. In this showcase of great calendar designs, 365 Calendars will provide a good selection of examples that offers a unique and innovative touch to one of the most traditional of products—the calendar.  This collection offers uniquely-designed calendars by designers and studios such as Kenji Yano, Masaaki Kimura, the Hong Kong Polytechnic University, "Sonner, Vallee u. Partner", Massachusetts College of Art and Design and many more.

Featuring designs that are exceptionally unusual to the downright bizarre, 365 Calendars initially began as a quest to explore the far reaches of calendar design, pushing the limits of what is aesthetically and conceptually possible. The result is an extraordinary range of calendar designs contributed by various designers and studios from around the world that have rewritten the rules and conventions of calendar design as we know it. The 365 Calendars collection consists of ring-binded calendars, calendars that can be folded into cubes, calendars that come in highly configurable cutout sheets as well as calendars that resemble measuring tapes, just to name a few. In total, the 365 Calendars collection offers uniquely designed calendars by designers and studios such as Kenji Yano, Masaaki Kimura, the Hong Kong Polytechnic University, "Sonner, Vallee u. Partner", Massachusetts College of Art and Design and many more.

Architectural Logos contains a wonderful selection of logos, trademarks and symbols from around the world formed of architectural elements such as houses, buildings, windows, stairs and doors.

Good food could never be perfect without a savory design. A successful visual design is already a great appetizer before you step in a dinning room. This book features a selection of beautiful and comprehensive branding case studies for restaurants, cafés, bakeries and dessert shops, including visual identity design and interior decoration. Includes the restaurant locations to allow readers to experience the design and food in person.

Food and beverage hold the power to unite people across ages, cultures, and identities. The simple act of enjoying meals or drinks together, even with strangers, can form the basis for some of life’s most cherished moments. To facilitate these connections, the best restaurants and bars today know how important it is to offer remarkable culinary experiences amidst thoughtfully designed environments.

BRANDLife: Restaurants & Bars demonstrates how effective graphic identities and interior spaces can not only weave a compelling brand narrative, but also create the perfect setting for new stories, memories, and relationships. It showcases a wide range of establishments where menus complement milieus perfectly, from luxe themed eateries to the unpretentious diner down the street.

Creating a brand identity is a fascinating and complex challenge for the graphic designer. It requires practical design skills and creative drive as well as an understanding of marketing and consumer behaviour. This practical handbook is a comprehensive introduction to this multifaceted process.

Exercises and examples highlight the key activities undertaken by designers to create a successful brand identity, including defining the audience, analyzing competitors, creating mood boards, naming brands, designing logos, presenting to clients, rebranding and launching the new identity.

Case studies throughout the book are illustrated with brand identities from around the world, including a diverse range of industries – digital media, fashion, advertising, product design, packaging, retail and more.

About the Author:

Catharine Slade-Brooking has an industry background in branding, packaging and illustration with a client list including Glaxo Smith Kline, Lloyds Bank and the Sunday Times. She has written widely on graphic design subjects.
She currently teaches on the BA Graphic Communication course at Farnham UCA.

Business cards are a statement of personality and style, capable of conveying much more than contact information. They represent the creativity and intention, or ambition, of a company in a very portable format. As a historical artefact in the digital age, the business card is constantly evolving and only those that truly stand out are memorable. One way to achieve a noteworthy effect is through the use of interactive features. Others include the use of colour, unusual shapes, or innovative materials. This book collects together all of these techniques and designs.

Cruz Novillo: Logos provides a comprehensive guide to an important facet of Pepe Cruz Novillo’s output, his logo design; and in doing so proves the importance of this body of work, both to Spain and the global design community. This book offers inspiring content for any designer in this field and those looking to explore Spanish corporate design.

About the Author:

Counter-Print is an independent publisher and online store specialising in design and visual culture. They produce and curate a unique selection of books from around the world.

Decoding Logos focuses on how logo and branding come into being and uncovers the design stories behind logo development. This compelling book takes the reader on a journey showing how each logo has come into being and the process of revealing best practices for extending a logo into a complete brand identity system. Logos are becoming increasingly simple, to the point where you might wonder just how much simpler they can get. A subtle tweak to a logotype is starting to feel like too much design. Using client case studies from renowned designers, this is a must-have book for any graphic designer, student or logo fanatic in a fully revised, updated edition containing interviews with graphic designers in which they share their creative processes and thoughts on how a successful logo should be developed.

About the Author:

Wang Shaoqiang is a renowned artist and publisher. He is also a professor and doctoral supervisor at the Chinese National Academy of Arts (Beijing), a professor and master's supervisor at the Guangzhou Academy of Fine Arts, and a doctoral supervisor at the Faculty of Arts and Humanities of the Macau University of Science and Technology.

The origin of coffee dates back thousands of years. The unique charm of coffee makes it an irreplaceable part of life, with more and more coffee houses popping up in different parts of the world. The book is a collection of coffee brands and interior designs of coffee houses, showing the power of a good design over brand image.

- it presents comprehensive branding elements of a successful brand
- it provides floor plans of interior design
-  it includes professional articles shared by veteran designers

As the Internet is gaining momentum in almost every aspect of our lives, commercial activities are gradually going online. Like any commercial spaces in real life, e-commerce stores need careful considerations of their visual presentation to attain business success. Logo, packaging, webpage layouts, and products photography would determine shoppers' impression of the products as well as the brand image.

This book aims at providing a guideline on e-commerce webpage design and a comprehensive brand image on both digital and printing media. The included design projects offer useful and inspiring clues about how a successful brand would be presented on and off line.

An exhibition is an organized presentation and display of a selection of items that usually takes place in a museum, gallery or exhibition hall.

Exhibitions may range from an extraordinarily large event such as a world’s fair to small one-artist solo shows. Architects, exhibition designers, graphic designers and other designers are usually needed to shape the exhibition space and give form to the editorial content.

Exhibition Art: Graphics and Space Design collects almost one hundred of the most creative exhibition designs, including fascinating space designs and sophisticated graphic designs. It will surely serve as a significant guide for exhibition designers, graphic designers, curators and event organizers.

When it comes to building a brand, logo design is often one of the first few important steps in the creative journey. In addition to encapsulating what the business stands for and making an impactful first impression upon launch, it has to be instantly recognisable and stand out amid other similar offerings in an often saturated market. With so much more competition to contend with today, how can designers help start-ups and evolving brands put their best foot forward visually?

A key branding element used by many of the biggest companies around the world, a logotype revolves around a company’s name or initials and features typography as the main design approach. Often the starting point before it is further refined into a purely symbolic image or icon, it combines two distinct design disciplines to differentiate brands from one another – a process that takes acumen, skill and empathy. From Type to Logo details some of these processes in a compelling book of case studies that make an inspiring reference point for budding and working branding professionals alike.

This book is suitable for those who work with automated text and image design. It shows examples of working correctly on a conceptual level. Exact directions for using all of the grid systems presented (8 to 32 grid fields) are given to the user. These can be used for the most varied of projects. The three-dimensional grid is treated as well. Put simply: a guidebook from the profession for the profession.

The development of organisational systems in visual communication was the service and the accomplishment of the representatives of simple and functional typography and graphic design. In the 1920s in Europe, works already arose in the areas of typography, graphic design and photography with objectified conception and rigid composition. In 1961 a brief presentation of the grid with text and illustrations appeared for the first time in an earlier book by the author. Articles published mainly in trade journals then followed.

This book now attempts to close a gap by giving examples and exact directions to the professional concerning all grid problems that can occur.

The author, a world-renowned professional, thus offers his colleagues the tools to solve problems more easily.