Behind Collections: Graphic Design and Promotion for Fashion Brands

From graphic identities to visual campaigns, Behind Collections® introduces nearly 130 clever works, all stand out due to the unique method of craftsmanship that was used to execute the fashion brand’s and design concept. The fashion industry has always been a co-existing world for influential figures and fresh young talent, where these two sides relentlessly run into each other with their vision and talent. But then there are visual designers who help consolidate designers’ cryptic ideas in symbolic imagery and artefacts. Great creative synergy essentially leads to startlingly beautiful invitations, lookbooks and display settings that fascinate appreciative eyes.

Whether it is street fashion or high culture, these works captured the essence of the designers’ concept and highlighted it furthermore with graphics, printing, and art directions. In four chapters, this book follows unique styles that designers created for department stores, eye-catching young labels and the likes of Dries van Noten, Ann Demeulemeester, Hermés, Maison Martin Margiela, Issey Miyake, Acne Studio and many others.