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The first survey of Richard Avedon’s influential advertising work

Richard Avedon was one of the most sought-after and influential advertising photographers in America from the 1940s to the beginning of the 21st century, creating work that exemplified Madison Avenue at the height of its influence in world culture. Working with a talented cadre of models, copywriters, and art directors, Avedon made images that enticed consumers to embrace the new, especially in the areas of fashion and beauty, with campaigns for Revlon, Chanel, Calvin Klein, Dior, and Versace, among many others. Avedon Advertising tells this story, reproducing memorable ads that range from the buoyant 1940s and 1950s when post-war prosperity opened up new experiences to consumers; through the explosive ’60s; and into the era defined by celebrity culture and global brand awareness.

About the Authors:

Laura Avedon and James Martin are the directors of the Richard Avedon Foundation in New York City. Rebecca Arnold is senior lecturer in history of dress and textiles at the Courtauld Institute of Art in London. Her books include The American Look (2008) and Fashion: A Short Introduction (2009). She lives in London. 

Take a deep dive into Modernist Cuisine founder and photographer Nathan Myhrvold's ever-evolving fascination with food in his new book Food & Drink: Modernist Cuisine Photography.

This beautiful photo book features over 200 vibrant images showcasing food in new and surprising ways. Myhrvold uses cutting-edge photography techniques that combine custom-built cameras and robotics with creativity, endless curiosity, and the willingness to get drenched with wine on occasion. The results are blueberries shot to appear like boulders, condiments exploding out of cannons, and wine catapulted to create the perfect splash. This collection of Myhrvold's images is organized into thematic sections focused on core elements of his food photography and comes packaged in a new shelf-friendly trim size with a slipcase. Over 20 full-spread panoramic images measuring 68,58 x 26.2 cm display high-quality printing. From an aerial shot of the gentle carved shapes in a wheat field after harvest to the magnified view of the colorful corona of a tomato seed, Food & Drink features imagery not found in Myhrvold's previous photography book. This gorgeous coffee table book captures stunning details of the foods and drinks we love from a fresh, playful perspective.

About the Author:

Nathan Myhrvold, lead author of Modernist Cuisine: The Art and Science of Cooking (2011), Modernist Cuisine at Home (2012), The Photography of Modernist Cuisine (2013), Modernist Bread (2017), and Modernist Pizza (fall 2021), is a chef, photographer, and scientist. Myhrvold is the founder of the Modernist Cuisine team and has led the development and production of all five books. His food photography is available for sale at Modernist Cuisine Gallery, with locations in New Orleans, Seattle, and La Jolla. In addition to his culinary and photographic pursuits, the former chief technology officer of Microsoft is the co-founder and CEO of Intellectual Ventures. He is an avid inventor and prolific author in the fields of technology, paleontology, climatology, energy, bioterrorism, and more. He holds several degrees, including a doctorate in theoretical and mathematical physics; master's degrees in economics, geophysics, and space physics; a bachelor's degree in mathematics; and a culinary diploma from Ecole de Cuisine La Varenne.

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The Story Behind the Book - A review from the Publisher.

When Nathan, a lifelong photographer, decided to create a cookbook over a decade ago, he saw an exciting opportunity to do something new in food photography—to portray food in new and unexpected ways that simultaneously draw readers in and illustrate the science at work in cooking.

Modernist Cuisine broke many of the rules for cookbooks, including how they should be illustrated. When Nathan and the team began working on the book, we wanted to explain the scientific principles that govern how cooking actually works and comprehensively cover all the modern culinary techniques practiced by the best and most advanced chefs in the world. We realized, however, that a conventional, text-heavy book on these topics might be a bit intimidating to all but a limited audience. The book had to be visually captivating. To do that, we developed an approach to food photography that leveraged technology to capture something new.

All art involves some amount of technology. The invention of oil painting, for example, radically changed what paintings looked like. While this has always been true for the creation of art, it is profoundly so for photography because the medium requires both advanced optics and chemistry to capture images on film. Digital photography and the software editing tools it has spawned are merely the latest in a long line of inventions that enable us to make images in new ways. The technology of photography is now changing almost daily, and we’ve embraced that. Many of these new technologies and discoveries (plus those we don’t even know yet) are tools that can be used creatively to do something extraordinary.

At the same time, we’ve also bucked the conventions for food photography. Nathan wanted to cut kitchen equipment in half to give people a look inside food as it cooks, capture alluring perspectives of food with high-speed video and research microscopes, and turn simple ingredients like strawberries and grains of wheat into stunning monoliths with macro lenses. We’ve custom-built cameras and lenses, developed special software for editing, built robots to perfectly sync motion with the camera’s shutter, and experimented with new photography techniques. The results are blueberries shot to appear like boulders, condiments exploding out of cannons, aerials of freshly harvested wheat fields, and wine catapulted to create the perfect splash.

Almost immediately after we released Modernist Cuisine, people started asking where they could buy prints of the images. The photos in our books have spoken to people who see food as we do — as something that inspires passion and curiosity. Art is a reflection of ourselves and the values we want to project. Food is an important aspect of many people’s lives; there have never been more people who self-identify as foodies.

It’s safe to say that Nathan and the team have taken a lot of photos — thousands and thousands of them — since we published The Photography of Modernist Cuisine. With so many new photos in our archives, we decided it was high time to create another coffee-table book for everyone who connects with food.

The 216-page Food & Drink examines its subject matters through six different lenses — photography speed, photography scale, cutaway photography, portraiture, still-life photography, and playing with food — to illustrate how Nathan and the team play with different technology, equipment, styles, and perspectives to capture foods and drinks in a new light.

Some of the most recent photos capture subject matter that is moving too quickly to be easily seen by the human eye, such as a champagne cork flying out of a bottle, so we dedicated a chapter called “The Speed of the Photography” to highlight the speed at which they were taken. Another chapter, “The Scale of the Photography,” is devoted to the scope of the images and features photos that run the gamut from large landscapes to things that can only be seen under a microscope. The third chapter, “A Change in Perspective,” collects some of our photos that reveal a look inside food and what happens inside pots and ovens as you cook. Nathan likes to have fun when taking photos, so we also created a chapter called “Playing with Your Food.” The final two chapters divide a group of food photographs into two categories commonly found in the art world: “Still-Life Photography” and “Food Portraits.”

Food & Drink features imagery not found in The Photography of Modernist Cuisine, and the vast majority are also prominently displayed in our gallery spaces. The images in the book were shot both in studio at the Modernist Cuisine Lab as well as on location at Lake Geneva, the Italian village of Caiazzo, California’s Central Valley, New Orleans, the Olympic National Park, and the Palouse region of Washington and Oregon. With over 20 full-spread panoramic images, the book comes packaged in a new shelf-friendly trim size with a slipcase.

While working on Food & Drink, we embarked on our next project, which will begin to tackle the world of pastry. It’s a subject matter we’ve always wanted and planned to cover. After narrowing down the scope of the project (a truly difficult task), we are now in the early stages of research and experimentation for the untitled, multivolume book that will cover baked pastries.

In the meantime, we hope that others will experience the wonder and joy we feel when we look at the photographs in Food & Drink. Gastronome Anthelme Brillat-Savarin famously said, “Tell me what you eat and I’ll tell you who you are.” Food is a significant part of our identity. What we eat has never been more important to us than it is today. It’s one of the ways that we define cultures, different groups of people, and ourselves as individuals. Our relationship with food is deeply personal but also something that helps us build relationships with others. Food as art is an expression of those values.

Food & Drink is a reflection of our unending passion for and fascination with the world of food. It’s a bold guess that others will share our desire for an art book of quality that immerses readers in vistas of food that are familiar yet profoundly new. We hope that these photographs allow people to indulge in who they are and express how food makes them feel.

Original Covers. The golden age of Black music

Following the success of Jazz Covers, this epic volume of groove assembles over 500 legendary covers from a golden era in Black music. Psychedelia meets Black Power, sexual liberation meets social conscience, and street portraiture meets fantastical cartoon in this dazzling anthology of visualized funk and soul.

Gathering both classic and rare covers, the collection celebrates each artwork’s ability to capture not only a buyer’s interest, but an entire musical mood. Browse through and discover the brilliant, the bold, the outlandish and the sheer beautiful designs that fans rushed to get their hands on as the likes of Marvin Gaye, James Brown, Curtis Mayfield, Michael Jackson, and Prince changed the world with their unique and unforgettable sounds.

Featuring interviews with key industry figures, Funk & Soul Covers also provides cultural context and design analysis for many of the chosen record covers.

The author:

Joaquim Paulo is a consultant for major labels and directs a number of radio stations in Portugal. He started collecting vinyl at 15, and flies to London, Paris, New York and São Paulo to enrich his collection of over 25,000 LPs. He lives and works in Lisbon and dedicates his free time to recovering old and rare recordings.

The editor:

Julius Wiedemann studied graphic design and marketing and was an art editor for newspapers and design magazines in Tokyo before joining TASCHEN in 2001. His titles include the Illustration Now! and Record Covers series, as well as the infographics collection and books about advertising and visual culture.

An astute exploration of the most outrageous shoe designs of the 21st century

This fabulously illustrated book explores western culture’s fascination with extravagant and fashionable shoes. Over the past decade, shoe design has become increasingly central to fashion, with fashion companies paying ever more attention to shoes and other accessories. High-heeled shoes, in particular, have become the fashion accessory of the 21st century.

Co-written by one of the world’s leading historians of fashion and an authority on fashion accessories, the book features approximately 150 pairs of the most extreme and ultra-fashionable styles of the past 12 years, including work by such prominent designers as Manolo Blahnik, Pierre Hardy, Christian Louboutin and Bruno Frisoni for Roger Vivier, as well as shoes by influential design houses such as Azzedine Alaïa, Balenciaga, Alexander McQueen, and Prada. Avant-garde styles by up-and-coming designers such as Japan’s Kei Kagami and Noritaka Tatehana are also highlighted.

Shoe Obsession examines recent extreme and fantastical shoe styles in relation to the history of high heels, the role of shoes as a reflection of their wearers’ personality traits, and the importance of shoes in art and exhibitions. The book is lavishly illustrated with full-colour photographs of spectacular contemporary shoe designs.

About the Authors:

Valerie Steele is director and chief curator of The Museum at the Fashion Institute of Technology, New York. Colleen Hill is curator of costume and accessories at The Museum at the Fashion Institute of Technology, New York.

Style meets movement: a new photography book featuring more than eighty of today's most famous dancers, captured in movement and styled in garments designed by some of fashion's biggest names.

From renowned photographers Ken Browar and Deborah Ory, the husband-and-wife team behind NYC Dance Project and the best-selling photography book The Art of Movement, comes their follow-up book for fans of dance, fashion, and photography. Spotlighting today's greatest dancers -- from ballet to modern -- in clothing by today's and yesterday's most celebrated designers, this stunning volume takes the relationship between style, fashion, and dance as its subject. The dancers bring the pages to life with their grace and movement, becoming one with what they're wearing. Whether in couture gowns from Dior, Valentino, Oscar de la Renta, vintage Halston, Moschino, and Bill Blass, or in costumes designed by Martha Graham herself, the world-renowned dancers featured in these pages -- including Tiler Peck, Daniil Simkin, Misty Copeland, Christine Shevchenko, Xander Parish, and Olga Smirnova--bring movement to style.

About the Authors:

Ken Browar is a renowned fashion and beauty photographer. His passion for dance began when he lived in Paris and photographed dancers from the Paris Opera Ballet.
Deborah Ory began her photography career while injured as a dancer, photographing rehearsals. She has worked as a photo editor at House & Garden and Mirabella, and has also done her own work as a photographer. Together, Browar and Ory are the creative team behind NYC Dance Project. Their work has been featured in magazines worldwide including Harper's Bazaar, Dior Magazine, L'Uomo Vogue, and many others. Their photographs have been exhibited at many galleries.

Food photography is a rapidly-growing genre, and whether you’re a food blogger looking to take your presentation to the next level, or a professional photographer keen to expand into this lucrative market, this book has everything you need to make it all a piece of cake.

Using the techniques she has developed through years of professional success, Beata Lubas will teach you how to anticipate your clients’ needs, articulate your own style, and skillfully manufacture sumptuous shots that leap from the page.

Learn how to tell food stories using light, colour and shape to evoke atmosphere.

Discover methods for shaping natural light to produce magical images in any environment.

Combine styling tricks and camera skills to create sensational compositions.

With clear, concise and comprehensive instruction to suite every skill level, this book takes you through all the stages involved in creating incredible food photography. So much more than just a guide to photographing food, this is a must-read manual for every photographer working with natural light.

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Пролистать книгу How to Photograph Food на Google Books.

The Photography of Modernist Cuisine is a feast for the eyes that serves up the beauty of food through innovative and striking photography

Modernist Cuisine is an interdisciplinary team in Bellevue, Washington, founded and led by Nathan Myhrvold. The group includes scientists, research and development chefs, and a full editorial team all dedicated to advancing the state of culinary art through the creative application of scientific knowledge and experimental techniques. 

The Photography of Modernist Cuisine is a feast for the eyes that serves up the beauty of food through innovative and striking photography. In the team's newest book, simple ingredients, eclectic dishes, and the dynamic phenomena at work in the kitchen are transformed into vivid, arresting art in 300 giant images. Hundreds of jaw-dropping photographs include some of the most amazing images from Modernist Cuisine and Modernist Cuisine at Home as well as many new and unpublished photos. 

The Photography of Modernist Cuisine also takes you into The Cooking Lab's revolutionary kitchen and its photo studio on a visual tour that reveals the special equipment and techniques the Modernist Cuisine team uses to create its culinary inventions and spectacular images. Aspiring photographers will find useful tips on how to frame and shoot their own professional-quality photographs of food in both the restaurant and the home. 

With spreads nearly 60% larger than those in Modernist Cuisine, using stochastic printing on the highest quality paper, The Photography of Modernist Cuisine will be a prized possession and a treasured gift for food lovers, photo buffs, and anyone who appreciates the natural beauty of food and the joy of seeing it from intriguing new perspectives.

About the Author

Nathan Myhrvold, the founder of The Cooking Lab, co-author of Modernist Cuisine: The Art and Science of Cooking and Modernist Cuisine at Home, and author of The Photography of Modernist Cuisine, has had a passion for science, cooking, and photography since he was a boy. By the age of 13, Nathan had already cooked the family Thanksgiving feast and transformed the household bathroom into a darkroom. 

Myhrvold holds a doctorate in theoretical and mathematical physics as well as a master’s degree in economics from Princeton University. He holds additional master’s degrees in geophysics and space physics and a bachelor’s degree in mathematics from the University of California, Los Angeles. At Cambridge University, Myhrvold did postdoctoral work with Stephen Hawking in cosmology, quantum field theory in curved space-time, and quantum theories of gravitation, all before starting a software company that would be acquired by Microsoft. 

As his career developed, he still found time to explore the culinary world and photography. While working directly for Bill Gates as the chief technology officer at Microsoft, Nathan was part of the team that won the Memphis World Championship Barbecue contest; he worked as a stagier at Chef Thierry Rautureau’s restaurant Rover’s, in Seattle; he then took a leave of absence to earn his culinary diploma from École de Cuisine La Varenne, in France. 

Nathan retired from Microsoft in 1999 to found Intellectual Ventures and pursue several lifelong interests in photography, cooking, and food science. During this time, some of his photographs were published in America 24/7 (DK Publishing, Inc., 2003) and Washington 24/7(DK Publishing, Inc., 2004). Unable to find practical information about sous vide cooking, he decided to write the book he felt was missing — one that provided a scientific explanation of the cooking process, the history of cooking, and the techniques, equipment, and recipes involved in Modernist cooking. Inspired by this void in cooking literature, he decided to share the science of cooking and wonders of Modernist cuisine with others, hoping to pass on his own curiosity and passion for the movement. 

In the process of creating his first book, Nathan founded The Cooking Lab, hired an interdisciplinary team that included scientists, research chefs, and writers, and published the much-acclaimed six-volume, 2,438-page Modernist Cuisine: The Art and Science of Cooking, in 2011. That set was followed by Modernist Cuisine at Home, in 2012, which applies the insights of the original book in a format designed for home cooks. In 2013, he wrote The Photography of Modernist Cuisine, and The Cooking Lab partnered with Inkling to publish the Modernist Cuisine at Home app.

Visual Feast reveals a world where food is both an art medium and an edible eccentricity.

We eat with our eyes. People love to stage and take photos of their food. Driven by Instagram and the advertising industry, stylists, gourmandizers, and photographers continually invent new ways of presenting food as both delectable and radical. Visual Feast presents work nonpareil from this growing scene.

Sharing photos of food has become entrenched in our daily lives. Visual Feast celebrates the interplay between a myriad of styles: maps created from vegetables, lobsters painted gold to adorn tables, jelly molded into witty dishes.  These images can be readily found on social media, in magazine editorials, or transformed into infographics.

Food photographers and stylists create innovative images that make mouths water, eyes widen, and nostrils inhale imagined scents. Quenching creative curiosities and satisfying even the keenest of artistic palettes, Visual Feast explores food staging and exists as a tome of inspiration for those immersed and intrigued by its yummy and alluring realm.

In 2010 Vivienne Westwood and Lee Jeans launched an online manifesto-installation titled 100 Days of Active Resistance.

The website invited people to submit an artwork, slogan or photograph responding to Westwood's conception of "Active Resistance to Propaganda," in which she argues for culture's capacity to elevate humanity above self-destruction. "It is not enough to follow world politics, see films and read the prizewinning bestsellers," she insists; "this is superficial, you need to go deep in order to understand who you are, what the world is and how things could be better. This involves culture which can only be acquired by self-education: human beings should mirror the world."

Starting on September 8, 2010, for 100 days, one artwork was showcased online daily, ending with an exhibition displaying a selection of the best contributions. This volume gathers these works and commemorates the project.

Epica is the largest advertising award covering Europe and the EMEA region, with thousands of entries every year. Their aim is to encourage the highest standards of creativity in European advertising and to help agencies, film production companies and photographers to develop their reputations across the continent.

Epica Book 22: Europe’s Best Advertising features more than 950 commercials, print ads, innovative media ideas, publications, internet sites, direct marketing operations, packaging design projects and integrated campaigns honoured in the 2008/09 Epica awards, Europe’s premier creative awards show.

All the gold, silver and bronze winners are in the Epica Book, together with a good selection of other high-scoring entries.

Epica Book 22 is introduced by Amir Kassaei, Executive Creative Director of DDB Germany. It includes articles by Lewis Blackwell and Mark Tungate, author of Media Monoliths and Adland (Kolan Page), who also contributed the creative synopses.

Key features:

* The only reference annual on European advertising in all media.
* Jury-selected winners of the most prestigious European creative awards.
* Over 1000 coloured images reproduced to the highest quality.

Readership:

* Aimed primarily at creative people working in the advertising industry.
* Also relevant to advertisers, media planners and graphic arts students worldwide.

Epica 25: Europes Best Advertising brings together images from all the 2011/12 Epica Award winners, featuring more than 850 commercials, print ads, innovative media ideas, publications, internet sites, direct marketing operations, packaging design projects and integrated campaigns. It is a unique source of information for all those interested in contemporary European creative trends. The content is conveniently arranged by product category with creative credits and brief explanations where necessary.

Introduced by Martin Spillmann, Founder & Executive Creative Director of Spillmann/Felser/Leo Burnett, Zurich, the 25th annual edition of the Epica Book features more than 850 TV commercials, posters, press ads, radio spots, promotions, internet sites, graphic design projects, integrated campaigns, direct marketing and innovative media operations honoured in the 2011/12 Epica awards (400 pages).

Judged by journalists from 35 leading trade magazines covering the communications industry in Europe and the EMEA region, the 25rd Epica awards attracted 3,739 entries from 589 of the best advertising agencies, photographers, TV and web production companies in 48 countries.

The Epica awards have become the reference for creative achievement in Europe. The Epica Book is a lasting record of the awards and a unique source of information for all those interested in contemporary European creative trends.

Epica 24: Europes Best Advertising is an essential text for those working in the advertising industry. A collection of winning images from the highly esteemed 10/11 Epica Awards, this unique record contains over 1000 high-quality colour images. It is the only reference annual on European advertising that covers all types of media, from commercials and print publications to internet sites and integrated marketing campaigns. The Epica Awards are the most prestigious creative awards in Europe. Thought provoking, visually spectacular, ground breaking or amusing, each image has made an impact and will continue to inspire.

Judged by journalists from 234 leading trade magazines covering the communications industry in Europe and EMEA regions, the 24th Epica awards attracted 3,155 entries from 530 of the best advertising agencies, photographers, TV and web production companies in 48 countries. "Epica Book Twenty Four" features more than 950 commercials, print ads, innovative media ideas, publications, internet sites, direct marketing operations, packaging design projects and integrated campaigns. All the gold, silver and bronze winners are featured, together with a large selection of other high-scoring entries.

Epica is the largest advertising awards covering Europe and the EMEA region, with thousands of entries every year. Their aim is to encourage the highest standards of creativity in European advertising and to help agencies, film production companies and photographers to develop their reputations across the continent.

Food in Vogue collects the most striking, mouthwatering food photography and finest food writing from one of the most respected magazines in the world.

Combining legendary essays by longtime Vogue food critic Jeffrey Steingarten, as well as contributions from rising food writers such as Tamar Adler and Oliver Strand, with original behind-the-scenes interviews, the book pairs portraits of world-renowned or rising chefs along with iconic food photography, much of it shot by Irving Penn and conceived by editor Phyllis Posnick.

Food in Vogue examines how Vogue’s relationship with and treatment of food has changed in its pages through lavish and challenging food photographs and its career-defining interviews with the world’s hottest chefs. Food in Vogue is more than a book about food. It’s a book about trends, fashion, and culture told through the world’s common language.

About the Author

Vogue is one of the most popular fashion and lifestyle magazines in print, and is celebrating its 125th anniversary in 2017. The magazine has been published and distributed by Condé Nast since 1905.

In 1982 Greg Gorman was just beginning his career as a photographer, creating campaigns and publicity shoots for such films as Tootsie, The Big Chill and Scarface, with stars from the worlds of film, television and music gracing his studio on a daily basis. It was also at this time that Jeff Gorman and Gary Johns created a campaign for the famous Los Angeles-based eyewear company, L.A. Eyeworks, for which they hired Gorman as house photographer. The ads were published as full-page bleeds in Andy Warhol's Interview magazine; and the campaign, one of the very first celebrity endorsed "advertorials" of its kind, has endured over 30 years, making it one of the longest running photo-campaigns ever. Gorman was able to recruit stars for the campaign from his film-studio work, and Warhol--who personally called the photographer and requested to do an L.A. Eyeworks shoot, which led to the series' most famous portrait--also gathered famous faces for the company. Alongside Warhol, the many celebrities photographed by Gorman in their L.A. Eyeworks frames include Boy George, Philip Glass, Meryl Streep, Jodie Foster, Iman, Lypsinka, Bryan Ferry, Grace Jones, Quentin Crisp, John Waters, Johnny Rotten, Rob Lowe, Whoopi Goldberg, Mickey Rourke, Frank Zappa, Elton John, Divine, Pierce Brosnan, David Hockney, Debbie Harry and Pee Wee Herman. Gorman's luscious, era-defining, black-and-white photographs are gathered here for the first time.

Greg Gorman Over the past 40 years, Greg Gorman has photographed famous and infamous faces for film, music, politics, sports, advertising and pleasure. Greg continues to seek out projects worldwide that both grant him new experiences and provoke his inspiration. Between spending time at his homes in Los Angeles and Mendocino, where he also teaches, Greg conducts workshops and lectures internationally, and hosts exhibitions of his fine art photography. This compilation follows Greg's previously published works Volume I, Volume II, Inside Life, Perspectives, As I See It, Just Between Us, The Odes of Pindar and In Their Youth.

“I have been searching for time past all my life.” - Jeanloup Sieff In this unique monograph, Jeanloup Sieff (1933-2000) retraces in word and image the course of forty years of photographs, encounters, and memories. Divided into four chapters, from the 50s to the 90s, the book brings together the major photographs of a creator who left his imprint on a generation with prolific work in the fields of fashion, advertising, and portrait photography. Sieff’s art testifies to his tireless quest to capture the fleeting beauty of “temps perdu,” or “time which cannot recur.”