Магазины, витрины, стенды

Stores from Harrods to Barneys to Galeries Lafayette have offered excitement to millions of visitors for more than a century.

This superbly illustrated book goes behind the window displays, eye-catching shopping bags and promotional extravaganzas to reveal the history and design of the department store in marvellous richness and detail.

Born in the Gilded Age in France, the department store grew up thanks to the Industrial Revolution, the rise of the middle class, and the invention of steel-frame architecture and the elevator.

Spectacular entrances led to marble staircases and floor after floor of merchandise and amenities. Department stores also inspired a whole new way of merchandising: shopping became an entertainment rather than a laborious grind; posters and advertisements were created by the great artists of the time; and elaborate shop windows attracted thousands of people during the holidays.

The department store quickly spread through Europe and Asia and then the New World, and leading architects were commissioned to build these temples of consumerism, where dreams were created and fulfilled.

About the Author:

Jan Whitaker is the author of Service and Style: How the American Department Store Fashioned the Middle Class and Tea at the Blue Lantern Inn: A Social History of the Tea Room Craze in America

The Harvard Design School Guide to Shopping / Harvard Design School Project on the City. Edited by: Chuihua Judy Chung, Jeffrey Inaba, Rem Koolhaas, Sze Tsung Leong. Harvard Design School's Project on the City is a graduate thesis program that examines the effects of modernization on the urban condition. Each year the Project on the City studies a specific region or phenomenon, and develops a conceptual framework and vocabulary for urban environments that cannot be described within the traditional categories of architecture, landscape, or urbanism. In order to understand new forms of urbanization, thesis advisor Rem Koolhaas and students from the fields of architecture, landscape, and urbanism document and analyze areas of study through a combination of field research, statistical analysis, historical developments, and anecdotes. The result of each project is an intensive, specialized study of the effects of modernization on the contemporary city. During the years 1997 and 1998, Harvard's graduate students concentrated their studies on the phenomenon of shopping as the primary mode of urban life. As a generative engine of urbanization, shopping has become a defining element of the modern city, and, in many cases, the reason for its existence. Research for this project, targeting the United States, Europe, and Asia, focuses on retail technologies, marketing strategies, and the hybridization of retail and cultural/recreational environments. Including essays ranging from "Disney Space: Urban Template" to "Three-Ring Circus: The Double Life of the Shopping Architect," as well as hundreds of diagrams, floor plans, and photographs, the Harvard Design School Guide to Shopping explores the ways in which shopping has refashioned the contemporary city.

Project Introduction:

Shopping Mall

010 Starlight Place
022 Tarsu Shopping & Entertainment Center
036 Mar Shopping
048 Auchan Famalicao
058 Bayview Vilage Shopping Centre
066 Betty Blue
076 Forum Castelo Branco
086 Stadtgalerie ECE Heilbronn
092 Pickering Town Centre
102 Istinye Park
110 Fairview Mall
118 The Core
130 Citymall
140 E5
146 Gran Terraza Lomas Verdes
156 Plaza Valle
162 Raghullela Mall & Vishwaroop It Park
168 Hyundai Department Store
176 ShanXi Taiyuan Tian Mei Century Plaza
184 Taikoo Hui
194 Bellavita
202 Parc 66
210 U Town Lifestyle Centre, Phase II
220 Asmacati Shopping and Meeting Point
226 Trolley Square Retail Renovation
234 Ski-Stadium Planai

Shopping Street

244 The wave and the whirlwind
256 Daegu Mosaic Gardens
264 Daesung D3 City
274 Konoha Mall
282 Serramar Parque Shopping
292 04035 Promesse, Lelystad
302 Paseo Acoxpa
312 Jockey Plaza Boulevard

Lavish presentation of the most courageous (and sometimes outrageous) collaborations between some of the world’s most critically acclaimed architects and designers and the leading fashion houses of our time
Brings together the most cutting-edge fashion boutiques of the twenty-first century in the major fashion capitals of the world: London, Milan, New York, Paris and Tokyo

Stunning photography throughout and critical texts by Neil Bingham, leading commentator on architecture, design and fashion
Included are Sybarite’s Marni boutique in London, Claudio Silvestrin’s flagship store for Giorgio Armani in Milan, Frank Gehry’s project for Issey Miyake in New York, Philippe Starck’s work for Jean Paul Gaultier in Paris and Herzog & de Meuron’s Prada Epicenter in Tokyo

A compelling reference for anyone interested in architecture, design or fashion worldwide

This book, the one mainly targets at the showing of signboard and façade design of some excellent shops, selects more than 200 distinctive cases to give its readers fully interpretation. Its brilliant organization, with incisive text and fancy pictures, further enhances its readability. 11 different categories are covered in this book, including flagship store of luxury brand, leisure and entertainment facilities, dining space, art space, commercial plaza and etc. Some are international top brands like LV, Hermes and Armani; others may be less famous tiny shops of unique shopfront designs. So rich in content that this book will play a very big part in guiding the designers with various shopfront designs.

Project Introduction:

006-007　Flagship Store of Luxury Brands
008-011　Swarovski　［Central, Hongkong］
012-013　Swarovski　［Tsim Sha Tsui］
014-015　Salvatore Ferragamo　［Tsim Sha Tsui］
016-017　Prada　［Central, Hongkong］
018-019　Prada　［Tsim Sha Tsui］
020-023　Prada　［Shanghai International Financial Center］
024-028　Novo　［The Mixc, Shenzhen］
029-029　Novo　［Grand View Mall, Guangzhou］
030-033　Nike Store　［Beijing］
034-035　Miu Miu　［Tsim sha Tsui］
036-037　MaxMara　［Hongkong］
038-043　Louis Vuitton　［Central, Hongkong］
044-049　Louis Vuitton　［Tsim Sha Tsui］
050-059　Louis Vuitton　［Shanghai］
060-061　Hermes　［Tsim Sha Tsui］
062-063　Hermes　［Beijing］
064-067　Harvey Nichols　［Hongkong］
068-069　Gucci　［Central, Hongkong］
070-071　Gucci　［Tsim Sha Tsui］
072-073　Gucci　［Central, Hongkong］
074-075　Gucci　［Beijing］
076-077　Armani　［Central, Hongkong］
078-082　Giorgio Armani　［China Central Square, Beijing］
083-083　Fendi　［Tsim Sha Tsui］
084-085　Dior　［Tsim Sha Tsui］
086-087　Coach　［Central, Hongkong］
088-088　Coach　［Tsim Sha Tsui］
089-089　Chanel　［Tsim Sha Tsui］
090-090　Cartier　［Central, Hongkong］
091-091　Cartier　［Tsim Sha Tsui］
092-093　Cartier　［Tsim Sha Tsui］
094-095　Burberry　［Tsim Sha Tsui］
096-099　Burberry　［Beijing］
100-101　Adidas　［Beijing］
102-103　Fashion Store
104-108　:Chocoolate　［Beijing］
109-109　6ixty 8ight　［Hongkong］
110-110　Bla Bla Bra　［Hongkong］
111-111　Broadcast　［Beijing］
112-112　Diesel　［Hongkong］
113-113　Hosa　［Shanghai］
114-115　Teddy Family　［Beijing］
116-117　Joyce　［Hongkong］
118-119　Uniqlo　［Beijing］
120-121　Catalog　［Beijing］
122-122　Timberland　［London, UK］
123-123　Mascot Fashion　［Guangzhou］
124-124　Pa Fashion Store　［Guangzhou］
125-125　Esppit　［Hongkong］
126-126　Ariose & Years　［Hangzhou］
127-127　Sport 100　［Shanghai］
128-129　Luggage, Shoes and Hats Store
130-130　Lancel　［Shanghai］
131-131　Le Saunda　［Tsim Sha Tsui］
132-133　Longchamp　［Hongkong］
134-135　Mcm　［Hongkong］
136-137　Shoes　［Shanghai］
138-139　Watch & Jewellery
140-141　Anubis　［Shanghai］
142-142　Fochtmann　［Germany］
143-143　Kornmesser　［Austria］
144-144　Schullin　［Austria］
145-146　TiffanyY&Co　［Tsim Sha Tsui］
147-147　Lukfook Jewellery　［Tsim Sha Tsui］
148-149　Chou Tai Fook　［Hongkong］
150-150　Chou Sang Sang　［Hongkong］
151-151　Shining House　［Hongkong］
152-152　Breguet　［Tsim Sha Tsui］
153-153　Egg Optical Boutique　［Hongkong］
154-154　Franck Muller　［Shanghai］
155-155　Omega　［Hongkong］
156-159　Rolex　［Tsim Sha Tsui］
160-161　Rolex　［Causeway Bay, Hongkong］
162-162　Van Cleef & Arpels　［Tsim Sha Tsui］
163-163　Zenith　［Hongkong］
164-165　Commercial Plaza
166-167　Raffles City　［Beijing］
168-168　IFC Mall　［Shanghai］
169-169　Taikoo Hui　［Guangzhou]

Today, the parameters of shop design have expanded exponentially. No longer is the retail landscape crafted only for shopping convenience and to reinforce brand identity. It has evolved to reflect the role of shops as a public space where we spend a large part of our leisure time. For this reason, architects and designers are increasingly pushing the boundaries when designing shop interiors. The result: the creation of unique and spectacular spaces within the city; spaces which engage and entertain even the most jaded browsers and add to the city’s dynamism.

The work of this European architectural design firm is an important addition to The Images Publishing Group's Master Architect Series, which showcases the most significant works of today's leading international architects. For the firm's founders and principals, Denis Valode and Jean Pistre, each project they embark on is a social act for both client and user, an act based upon original research and reflection, an act of creation in response to a specific program and site. This philosophy and the firm's exacting requirements for quality in design and construction have ensured that Valode & Pistre's work has been in constant demand around the world. This new monograph (the first of the firm's work in English language) bears testament to their international renown, detailing major works in their portfolio, which includes commercial, retail, industrial and cultural projects.

264 illustrations

The limitations of a tiny space, rather than inhibiting designers, often result in some of the most innovative and exciting retail design. This book brings together some of the best recent, innovative examples of small store designs from around the world. All the shops measure less than 150 square metres/1,600 square feet (many much less), and are categorized by size (small, smaller and tiny), with explanations and tips from their designers. Types of outlet featured include fashion, accessories, opticians, technology, food and confectionery. Each section begins with an interview with a designer of a small shop, explaining the creative opportunities and difficulties in greater detail. This book will inspire retail designers and small shop owners looking to create their own big statement in a small space.

John Stones is a freelance writer and former features editor of Design Week. He has written for publications such as 'Icon', 'Elle Decoration' and 'Marketing Week'. He is also the author of Total Design Sourcebook: Display (2008) and No Rules! Logos (2009)

A great introduction for retail students, this book offers a user-friendly reference guide to all aspects of visual merchandising and covers both window dressing and in-store areas. Using examples from a range of shops, from fashion emporia to small outlets, the book offers practical advice on the subject, supported by hints and tips from established visual merchandisers. It reveals the secrets of their toolkit and information on the use of mannequins, the latest technology and how to construct and source props, and explains the psychology behind shopping and buyer behaviour. Presented through colour photographs, diagrams of floor layouts and store case studies, and including invaluable information such as a glossary of terms used in the industry, Visual Merchandising is an essential handbook for anyone working in and learning about this exciting area.

Tony Morgan teaches Visual Merchandising at the London College of Fashion and also at Philip Green's Arcadia Fashion Academy. He worked as Head of Visual Merchandising at Selfridges for 18 years, where he travelled the world examining their different store concepts.

Great changes have happened to the design of warehouses and distribution centers. People not only begin to pay much attention to control the expense of construction, but start to take technical and safety requirements into consideration. The architects are faced with a number of challenges including the growing shortage of cheap land and the increasing demand cast upon distribution centers.

This book consists of two parts, a system of basic theories, guidelines and design standards, as well as a collection of warehouse and distribution center projects throughout the world to serve both referential and inspirational purposes.

Nowadays, as economy develops rapidly, the shopfront design is becoming one of the most important ways to express commercial cultures. Unique style designs and abundant collocations of colours of these shopfronts not only reflect the enterprise culture, but add vitality to the city. The book concludes universal principles for shopfront design, which are exemplified with shopfront projects following each guideline. A variety of shopfronts are gathered from different countries throughout the world, including boutiques, luggage shops, jewellery shops, optical and watch shops, cosmetics shops, restaurants, wine bars and cafés. Comprehensively, this book, with its novel design concepts and abundant exemplary practices, provides designers with a good platform for study and reference.

Автор энциклопедии Барановский Гавриил Васильевич (1860–1920), архитектор, историк архитектуры, издатель.

В издание включены лучшие на тот период времени образцы художественно-архитектурного творчества мастеров всего мира. В энциклопедию включены графические таблицы с подробными изображениями фасадов зданий, их фрагментов; планы, различные проекции, перспективы, разрезы и пр., иллюстрирующие все богатство мировой культуры, явленное в самых различных темах и сюжетах, где архитектура и зодчество так или иначе проявляют себя. Ничего подобного ни до, ни после этого издания не было ни в России, ни в мире.

Богатство и количество представленного на страницах томов материала позволяет архитекторам, художникам, застройщикам, а также всем, кто интересуется архитектурой, найти ответы на интересующие вопросы, получить необходимые идеи для дальнейшего творчества.

 

Книга "Визуальный мерчандайзинг. Витрины и прилавки для розничной торговли" - незаменимое пособие для специалистов, желающих узнать об истории и новейших тенденциях в области визуального мерчандайзинга на примерах лучших торговых марок мира.

В этой книге:

- высказывания специалистов о роли мерчандайзера в современной торговле;
- примеры удачного дизайна магазинов;
- варианты оформления витрин, визуального мерчандайзинга внутри магазина и использования манекенов;
- увлекательные уроки на конкретных примерах с фотографиями современных витрин и внутренней отделки;
- удачные схемы оформления витрин и торговых площадей магазина;
- практические советы и подсказки от ведущих специалистов по визуальному мерчандайзингу;
- инструментарий визуального мерчандайзера;
- словарь специальных терминов.

_____________

A great introduction for retail students, this book offers a user-friendly reference guide to all aspects of visual merchandising and covers both window dressing and in-store areas. Using examples from a range of shops, from fashion emporia to small outlets, the book offers practical advice on the subject, supported by hints and tips from established visual merchandisers. It reveals the secrets of their toolkit and information on the use of mannequins, the latest technology and how to construct and source props, and explains the psychology behind shopping and buyer behaviour. Presented through colour photographs, diagrams of floor layouts and store case studies, and including invaluable information such as a glossary of terms used in the industry, Visual Merchandising is an essential handbook for anyone working in and learning about this exciting area.

Tony Morgan teaches Visual Merchandising at the London College of Fashion and also at Philip Green's Arcadia Fashion Academy. He worked as Head of Visual Merchandising at Selfridges for 18 years, where he travelled the world examining their different store concepts.

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Посмотреть третье издание оригинальной книги Visual Merchandising: Windows and in-store displays for retail, 3rd edition