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Eye-catcher. The winners of the Pentawards package design competition 2019–2020

Wherever you shop, be it online or in a brick-and-mortar store, the first thing you notice about a product is its packaging. The quality of the packaging has a significant influence on whether or not a customer decides to buy a product. In fact, packaging has become more important than ever in recent years: Unboxing videos are watched by millions of followers on social media platforms, college Packaging Design courses are full to bursting, more and more agencies are specializing in this area, and companies are investing ever greater sums of money in the outward appearance of their products. Packaging design has long since grown to become not just part of our everyday lives, but a powerful marketing tool as well. High-quality packaging can increase the value of an entire brand.

With over 500 projects from more than 45 different countries, the sixth edition of TASCHEN’s The Package Design Book celebrates the 14th anniversary of the Pentawards, one of the industry’s most important international competitions. We will be casting our spotlight on all the winners from 2019 and 2020. With awards in six major categories – Beverages, Food, Body, Luxury, Other Markets, and Packaging Concepts – this spectacular and inspiring collection presents an array of unusual, intelligent and charming packaging concepts, demonstrating once again the importance of this design discipline.

The beauty of nostalgia: 1924us revives modern brands with analogue craftsmanship.

Step into the world of Christian Watson’s creative studio, 1924us. Favoring historical tools and revisiting old techniques, the graphic designer, photographer, and illustrator applies his vision to anything, from brand and retail design, to tattooing and typography.

His atelier, 1924us revives modern brands with analogue craftsmanship. Persevering the practices and heritage style of the early 1900s, the brand’s work has come to epitomize this new-old aesthetic beyond the digital. Founded in Portland, 1924us has worked for more than 200 companies and also operates a general store.

Venture Onward is the comprehensive monograph of the artist’s work, providing beautiful and nostalgic visuals, which inspires readers to slow down and enjoy that which lasts a lifetime.

About the Author:

1924us is a branding company whose work brings the past into the present, preserving and resurrecting the handmade, heritage style of the 1900s. Founded in 2009, 1924US has worked for more than 200 companies—from small coffee shops to Fortune 500—and now also runs a general store. 1924us founder and creative director, Christian Watson, is an artist, a photographer, and designer.

For many of us, eating out is one of the supreme pleasures in life. For the eateries profiled here, every decision is deliberate and a part of the whole brief - from interior graphics and signage, to menu, packaging and utensil design. Whet My Appetite presents the crme de la crme of recent design for restaurants that are pushing the boundaries of taste.

Wrappers Delight catalogues the amazing lifetime collection of John Townsend, a man who collected the most disposable of wrappers: sweet cigarette boxes, wax gum papers, empty bags of crisps, drink cans, rock labels, stamps, transfers, coupons, recipe cards, tickets, odd boxes, badges, cards, stickers … and more.

 A nostalgia trip through the sweet wrappers of our childhood that also serves as a cultural and historical document. Presented in alphabetical order by manufacturer, this publication containing over 500 full colour examples, is the first and only overview of the drinks and confectionery industry during this period.

With a foreword written by Jarvis Cocker.

Introducing techniques for making pop-ups from one sheet of card, the third title in this series on paper engineering takes folding techniques into the third dimension.

Each chapter introduces a new technical idea and shows how that technique can be adapted in many different ways, or combined with techniques from earlier chapters. These 3-D techniques can be incorporated into any design where typography and/or illustration are used, including mail-shots, personal publicity, invitations, business cards and greetings cards. With their emphasis on surface design over complex cutting, the pop-ups have an instant appeal for designers.

Following the elegant, easy-to-follow style of Paul Jackson’s other titles for Laurence King, Cut and Fold Techniques for Pop-Up Designs is an essential resource for marketing professionals and design students.

About the Author:

Paul Jackson is a well-respected professional paper artist, bestselling author of over 30 books on paper arts and crafts, teacher and passionate advocate of folding as a language of design.

Perfect the gift of giving. The only modern, practical guide to the ancient art of Japanese gift wrapping. Discover how to use Furoshiki - beautiful, reusable wrapping cloth, to make gift-giving extra special and joyful, and kinder to the planet too.

In Japan, gift-giving is an important cultural ritual, and the presentation is just as important as the gift itself. Learn 30 exquisite yet easy wrapping styles, involving knotted or intricately folded Furoshiki cloth, to wrap bottles, bouquets of flowers and other presents. You can also use Furoshiki to wrap and carry all sorts of everyday items.

With no cutting, sticking or waste, give thoughtful, beautiful gifts and say goodbye to single-use wrapping paper, bags and packaging for good.

About the Author:

Tomoko Kakita is a Japanese Furoshiki expert and an interior architect based in London, UK. She designs and sells her beautiful, nature-inspired Furoshiki at maspacedesign.com

Unlike other packaging titles, which simply provide templates to copy, this book enables designers of all packaging types to create 3-D packaging forms that are specific to their needs rather than based on an existing design.

It teaches a simple ‘net’ construction system – a one-piece 2-D configuration of card seen when a 3-D package is opened out and flattened – which enables the designer to create a huge number of very strong 3-D packaging forms that are both practical and imaginative. Each chapter concludes with photographs and net drawings of 6–10 creative examples of packaging designs made using the principles outlined in the preceding chapter.

Structural Packaging gives the reader an understanding of the underlying principles of packaging construction and the technical knowledge and confidence to develop a greater number of their own unusual and innovative designs than any comparable book.

"Your job as a designer is not to find all the options (life is too short) but to find the ones that work for you; to limit your options … put simply: to design."

Paul Jackson is the author of over 30 books on paper arts and crafts. He has taught the techniques of folding on more than 150 university-level design courses in the UK, Germany, Belgium, the US, Canada and Israel and been a 'folding consultant' for companies such as Nike and Siemens.

Contents:

1.  Before You Start
2.  How to Design the Perfect Net
3.  Square-Cornered Boxes
4.  Deforming a Cube
5.  Common Closures
6.  Creating With The System
How Do I Produce My Box?

About the Author:

Paul Jackson is a well-respected professional paper artist, bestselling author of over 30 books on paper arts and crafts, teacher and passionate advocate of folding as a language of design.

From graphic identities to visual campaigns, Behind Collections® introduces nearly 130 clever works, all stand out due to the unique method of craftsmanship that was used to execute the fashion brand’s and design concept. The fashion industry has always been a co-existing world for influential figures and fresh young talent, where these two sides relentlessly run into each other with their vision and talent. But then there are visual designers who help consolidate designers’ cryptic ideas in symbolic imagery and artefacts. Great creative synergy essentially leads to startlingly beautiful invitations, lookbooks and display settings that fascinate appreciative eyes.

Whether it is street fashion or high culture, these works captured the essence of the designers’ concept and highlighted it furthermore with graphics, printing, and art directions. In four chapters, this book follows unique styles that designers created for department stores, eye-catching young labels and the likes of Dries van Noten, Ann Demeulemeester, Hermés, Maison Martin Margiela, Issey Miyake, Acne Studio and many others.

The suggestive power of packaging as a communication tool.

Boxed & Labelled Two! is a compelling exploration of the power of state-of-the-art packaging design today and documents its main strategic directions - all of which address a longing for “truthfulness.” Because our relationship to food products has changed so drastically in the last few years, especially in regard to the importance we place on the source and quality of ingredients, the majority of the examples in this book are food-related. But other examples from a wide spectrum of products also highlight the traits that distinguish those on the cutting edge of the evolution in packaging concepts.

Packaging is the face of a product. Packaging not only gives a product its visual identity, but it can also determine where that product is placed on a crowded store shelf and can be the crucial factor in determining our decision to buy. Over the last few years, however, the understanding of the role of packaging has changed. In the past, packaging was thought of as an extension of the product’s print advertising campaign - as a mere projection screen for established logos and brand messages. Today, the packaging is considered to be a self-contained facet of an overall communication concept.

Boxed & Labelled Two! documents the main strategic directions that exist in current packaging design - all of which address a longing for "truthfulness". One of these directions is an increased tendency to emphasize the tried and true values of a product, for example, with a retro look that aims for an "Ah, just like grandma used to make!" reaction. Another direction is down-to-earth rather than in-your-face packaging, including unostentatious solutions made of recycled paper that play up a product´s connection to nature. On the other end of the design spectrum, there is also packaging that gives a product a distinct look and feels through a very playful use of graphic design, patterns, and illustration.

Because our relationship to food products has changed so drastically in the last few years, especially in regard to the importance we place on the source and quality of ingredients, the majority of the examples in Boxed & Labelled Two! are food-related. But other examples from a wide spectrum of products also highlight the traits that distinguish those on the cutting edge of the evolution in packaging concepts.

Although the work in Boxed & Labelled Two! ranges from minimalistic to whimsical, from clear-cut to ambiguous, all of the featured examples deliver their own unique brand values and experiences. With its inspiring and entertaining selection of products that stand apart in the competitive marketplace, this book is a compelling exploration of the communication power of state-of-the-art packaging design today.

This book brings together utterly fresh and creative stationery materials produced by designers from all over the world. The projects featured range from business cards and letterheads to CD packaging, memoranda and notepads. This title shows that a successful corporate identity depends on the details and it will undoubtedly help entrepreneurs to make a statement when starting a new business venture in a highly competitive environment.

About the Author:

Wang Shaoqiang is a professor at the Guangzhou Academy of Fine Arts (China), where he is dean of the design, visualization and animation department. He is a prolific editor, whose titles focus on international design, architecture, branding, communication, trends and culture, and the editor of Design 360° magazine and Asia-Pacific Design. He has been invited to lecture at numerous universities, design academies and organizations, and he has also been a jury member for China’s most prestigious design and illustration awards.

Louise Fili has been an inspiration for designers around the world since the 1980s, when she raised the bar on book cover design, creating close to two thousand jackets as art director for Pantheon Books. In 1989 Fili founded her own graphic design studio, Louise Fili Ltd, and branched out into the fields of restaurant and food packaging design. Her lavish and elegant typography, often hand-drawn, helps advertise and market such well-known brands as Sarabeth's, Bella Cucina, Jean-Georges, and Good Housekeeping, among many others. Known for her intense attention to detail, her fresh reinterpretation of vintage sources, and her passion for all things Italian, Fili has won numerous awards.
   

Elegantissima, the first monograph on her work, covers the breadth of her nearly forty-year design career. Featuring case studies showing sketches, references, inspiration, and design process, it's a must-have for graphic design students and professionals, as well as anyone interested in advertising, food, restaurants, Italy, and books.

  - more than 120 pages of activities
  -  6 sheets of stickers
  - 10 printed pages for cutting and pasting

And there are so many things to do:

  -  have fun with shapes and colours
  -  learn clever colouring tricks to make patterns and textures
  - make decorated letters and turn words into pictures
  - make a picture book
  - draw with felt-tips and crayons or paint with an old toothbrush or a piece of potato
  - make people out of vegetables

and much much more!

Illustrated in colour and black and white throughout

Flexible packaging is a subdivision of the packaging industry. A number of associations have been founded in Europe to facilitate the industry's advancement, which shows the importance of flexible packaging.

Flexible packaging is defined as any packaging whose shape can be readily changed. It includes packaging made of plastic film, paper, aluminium foil, fabric, or a combination of these materials and has been widely used in the food and pharmaceutical industry.

This book invites expert engineers and designers to write about their experience and understanding of flexible packaging. Through an excellent showcase of design works, this book will lead you into the lesser-known world of flexible packaging.

Many designers, from jewellers to architects, use folding techniques to make three-dimensional forms from two-dimensional sheets of fabric, cardboard, plastic, metal and other materials.

This unique handbook explains key folding techniques, such as pleated surfaces, curved folding and crumpling. It has been updated with a new chapter covering some lesser-known techniques, suggesting yet more creative possibilities. The techniques are accompanied by clear step-by-step drawings, specially commissioned photography and ten new instructional videos.

About the Author:

Paul Jackson is a well-respected professional paper artist, bestselling author of over 30 books on paper arts and crafts, teacher and passionate advocate of folding as a language of design.

This official anniversary volume celebrates the cutting-edge graphic, product, and package design of one of the world’s best-known consumer brands.

PepsiCo sets the standard for how companies can envision and create their futures. Since creating PepsiCo Design and bringing on its first-ever Chief Design Officer, Mauro Porcini, in 2012, PepsiCo has emerged as a leader in design-led innovation. With more and more of the business community embracing design thinking every day, Good Design Is for Everyone is an inspiring look at how one company has done just that.

The decade-spanning collection invites everyone who loves design and innovation to explore the very best of PepsiCo Design. Featuring examples and case studies of iconic brands including Pepsi, Cheetos, and Lifewtr and collaborations with innovators like Jeremy Scott, Serena Williams, and Puma, this is an exciting deep dive into how PepsiCo uses package design to create meaningful consumer connections.

It is a must-read or the perfect gift for passionate graphic designers, creative and business leaders, and brand marketers.

About the Authors:

Mauro Porcini is senior vice president and chief design officer at PepsiCo. As one of the first major corporations to unite diverse design disciplines into a single team, PepsiCo Design has been using its human-centered approach to create meaningful, authentic, and relevant brand experiences for over a decade. In the past ten years, Porcini and his team have won more than 1,800 design and innovation awards, and in 2018 PepsiCo was recognized by Fortune in its Business by Design list.

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