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Sign Graphics delves into the world of graphic signage and wayfinding, which can be found anywhere from retail stores, museums, theaters, and libraries to airports, subway stations, highways, and public spaces. Signs everywhere attract us with their stunning visual image, while presenting us with a coherent message. This book features sections on "Graphic Identity," which explores visual representations of companies and their corporate image; "Interior Artworks," which examines beautifully designed signs, murals, and posters in interior spaces; and finally "Environmental Signs," which presents eye-catching signage applied to outdoor landscapes, creating a powerful visual presence. Complete with an extensive array of beautiful, color images, Sign Graphics is a detailed look at cutting-edge sign and wayfinding designs from top creators and sites around the world.
A fantastic source of inspiration, the book gives insight into the inner workings and private inspiration of creatives from the world of advertising, design, graphic design, fashion design, art, street art, and illustration. Intimate and often unseen, sketchbooks document the sources of inspiration as well as the journey to final execution. Providing a showcase of ideas, the sketchbooks themselves are complemented by interviews where the artists explain how they use their sketchbooks and how these relate to finished works, giving readers a direct and unmediated insight into the process of research and creation.
About the Author:
Richard Brereton began his career in the London and New York art markets, before becoming a television producer for the BBC. He currently lives and works in London and is the editor of GRAPHIC.
Strategic thinking is central to creating a successful advertising campaign, yet it is rarely taught systematically.
This book enables advertising creatives to formulate a clear brief and to think strategically.
Structured according to the 11 essential elements of a classic advertising brief, it offers a simple, clear, universal template against which the student or young creative can map his or her current project, and learn to understand the key elements that make up a strong brief. At the end of each chapter, the reader uses the knowledge they have just gained on a hypothetical project, so that by the end of the book, they have employed each of the 11 essential elements and formed their own creative brief.
Featuring international examples of current and classic campaigns, Strategic Thinking for Advertising Creatives is a primer in classic advertising techniques and shows how these core principles are being adapted online.
The Ad-Makers looks at the cinematic form where commerce and creativity collide most dramatically: the TV commercial.
Featuring interviews from top professionals in the field, the book provides the kind of behind-the-scenes expertise that it usually takes a lifetime of professional practice to acquire.
Gathered from the disciplines of cinematography, directing, producing and editing, the filmmakers tell the stories behind the making of some of the world’s top commercials. Each chapter includes an overview of best practice and a host of images stills from the spots themselves and concept visuals.
Exploring the creative process from conception to post-production, The Ad-Makers also covers developments within the industry precipitated by the digital age and the new challenges placed on ad-making by the explosion of social media.
With special focus on the shooting and production elements of making a television advert, this book is ideal for all filmmakers who want to build a career in advertising, or, as is increasingly common, feature films.
In creative advertising, no amount of glossy presentation will improve a bad idea. That’s why this book is dedicated to the first and most important lesson: concept.
Structured to provide both a complete course on advertising and a quick reference on particular topics, it covers every aspect of the business, from how to write copy and learn the creative process to how agencies work and the different strategies used for all types of media.
This edition features a substantially revised and expanded chapter on interactive advertising.
Pete Barry outlines simple but fundamental rules about how to ‘push’ an ad to turn it into something exceptional, while exercises throughout will help readers assess their own work and that of others. Fifty years’ worth of international, award-winning ad campaigns – in the form of over 450 ‘roughs’ specially produced by the author, fifty of which are new to this edition – also reinforce the book’s core lesson: that a great idea will last forever.
This best-selling, international review of the year’s most innovative works in visual communication, this annual features, in full color, the winners of the toughest competition in the field - the Art Directors Club Annual Awards. The book presents, with exceptional clarity and detail, the work of gold and silver medallists and distinctive merit winners in national and international advertising, graphic design, interactive design, interactive media, photography, and illustration. Its annual awards honor visual innovation and excellence in the communication arts.
A photographic tribute to one of mankind's worst habits: drinking. This is an inspiring, funny and intriguing book containing enticing photographs, original works of art, beautiful old advertisements and meaningful quotes from an array of influential people and lifestyle icons from the past two centuries.
Epica Book 23: Europe's Best Advertising brings together images from all the winners of the 09/10 awards, featuring more than 950 commercials, print ads, innovative media ideas, publications, internet sites, direct marketing operations, packaging design projects and integrated campaigns. It is a unique source of information for all those interested in contemporary European creative trends. This unique record is conveniently arranged by product category with creative credits and brief translations where necessary. Epica Book 23 includes articles by Lewis Blackwell and Mark Tungate, author of Media Monoliths and Adland (Kolan Page), who also contributed the creative synopses.
Epica is the largest advertising awards covering Europe and the EMEA region, with thousands of entries every year. Their aim is to encourage the highest standards of creativity in European advertising and to help agencies, film production companies and photographers to develop their reputations across the continent.
With the consumerist euphoria of the fifties still going strong and the race to the moon at its height, the mood of advertising in the sixties was cheerful, optimistic, and at times, revolutionary. The decade’s ads touted perceived progress (such as Tang-“just add water”) while striving to reinforce good old American values. Stars like Raquel Welch, Sean Connery, Woody Allen, and Sammy Davis Jr. endorsed everything from sunglasses to bourbon to handmade suits in an attempt by Madison Avenue to urge Americans to open their wallets and participate in one giant consumer binge. Social change at the end of the era brought psychedelic swirls and liberated women and minorities to a newly conscious public. From forgotten cars such as the Studebaker Avanti, to cigarettes (“Marlboro... a man’s world of flavor”) to food, clothing, consumer products, furniture, travel, and much more, this colorful collection of print ads explores the wide, wonderful world of 60s Americana.
Both eclipsed and influenced by television, American print ads of the 1970s departed from the bold, graphic forms and subtle messages that were typical of their sixties counterparts. More literal, more in-your-face, 70s ads sought to capture the attention of a public accustomed to blaring, to-the-point TV commercials (even VW ads, known for their witty, ironic statements and minimalist designs, lost some of their punch in the 1970s). All was not lost, though; as ads are a sign of the times, racial and ecological awareness crept into everything from cigarette to car advertisements, reminding Americans that everyday products were hip to the modern age. By the end of the decade, print ads had begun to recoup, gaining in originality and creativity as they focused on target audiences through carefully chosen placement in smaller publications.
A fascinating study of mass culture dissemination in a post-hippie, television-obsessed nation, this weighty volume delivers an exhaustive and nostalgic overview of 70s advertising.
Over 300 photos of magnificent and imaginative wedding dresses by a range of top designers selected by the legendary fashion house Oleg Cassini.
VIZZ BIZZ showcases a broad range of cutting-edge creative material where artistic passion and commercial purpose come together in a fusion of dynamic design for the purpose of influencing, convincing - and even shocking - today’s consumer.
The quality productions found here bring the reader a wide range of visual communications with an emphasis on the advertising, retail, and fashion industries. Included are print ads from many product categories, catalogues and direct mail pieces, postcards, guerilla marketing paraphernalia, editorial layouts, and fashion spreads. The visuals showcase styles of illustration, photography techniques, use of props, projected attitudes, common target audiences, graphic design, innovative typography and colour palettes. of dynamic design for the purpose of influencing, convincing - and even shocking -- today’s consumer.
