Книги по созданию логотипов и айдентике

В рамках проекта «Книжки с кARTинками», осуществляемого совместно с издательствами Rockport (Англия) и Roto Vision (США), ИД РИП-Холдинг выпустил на руссом языке сборник логотипов Logolounge. Справочник Logolounge-1 – первая книга из печатной серии сборников всемирно-известного дизайнерского портала Logolounge.соm., в коллекции которого сегодня насчитывается более 18000 логотипов с шести континентов. На сегодняшний день этот ресурс является самым демократичным из существующих арбитров мирового дизайна. Но возможность увидеть рядом с работами мэтров удачные находки молодых «звезд» дизайна – не единственное преимущество сборника. Вы держите в руках самый удобный справочник логотипов – и по формату, и по структуре, которая позволяет легко отыскать нужный объект и увидеть его в разных «лицах». «Наша цель – вдохновлять и обучать, не утомляя читателя, - пишут в предисловии авторы - Билл Гарднер и Кейти Фишел. - Мы искренне надеемся, что Logolounge позволит вам больше времени уделять любимому делу – дизайну»

Logos Cafe reviews the best of Contemporary logos made by designers around North, South and Central America. An inspirational and essential reference tool for anyone working in media, communications and design firms, the book is a delicious drew filled with distinguishable logos and refreshing concoctions that define this art of branding and identity.

Logotype is the definitive modern collection of logotypes, monograms and other text-based corporate marks. Featuring more than 1,300 international typographic identities, by around 250 design studios, this is an indispensable handbook for every design studio, providing a valuable resource to draw on in branding and corporate identity projects.

Logotype is truly international, and features the world’s outstanding identity designers. Examples are drawn not just from Western Europe and North America but also Australia, South Africa, the Far East, Israel, Iran, South America and Eastern Europe. Contributing design firms include giants such as Pentagram, Vignelli Associates, Chermayeff & Geismar, Wolff Olins, Landor, Total Identity and Ken Miki & Associates as well as dozens of highly creative, emerging studios.

Retaining the striking black-and-white aesthetic and structure of Logo (also by Michael Evamy) and Symbol, Logotype is an important and essential companion volume.

The authoritative reference on contemporary logo design with a new look and editorial approach.

With a new look and editorial approach, Los Logos 5: Compass remains the authoritative reference on contemporary logo design.

Like its predecessors, Los Logos 5: Compass offers a definitive overview of current developments and advancements in logo design — the creative discipline that shapes the identities of brands, companies, and individuals.

Comprised of 408 pages, and in a larger format than used in the past, Los Logos 5: Compass offers a rich, high-quality selection of up-to-the-minute logos that readers have come to expect. But the focus of the publication has been further sharpened from comprehensive documentation to a competent classification of prevailing tendencies in design. In addition to illustrating the various co-existing design approaches and trends that are shaping logo design today, and will continue to influence it in the coming years, the book showcases outstanding work by noted designers in short text features.

Los Logos 5: Compass aims to be not only an archive of current design, but to educate designers and clients about which approaches make the best fit for a given project independent of the latest trends. This issue is especially important in a challenging economy in which innovation and identity are essential.

This fifth edition in the Los Logos series is not only a source of inspiration and an authoritative reference manual, but also a valuable compass that shows that every design problem is a variety of creative opportunities in disguise.

Los Logos 6 is the authoritative reference on contemporary logo design worldwide. Like the previous editions of Gestalten’s best-selling Los Logos series, the book is both a guide to the latest innovations as well as a precursor to coming styles and trends. The 400-page, fully indexed compendium presents an unparalleled selection of cutting-edge examples from around the globe. It is intuitively structured into seven chapters: Emblem, Script, Art Brut, Type, Glitch, Iconic, and Family.

Los Logos 6 is a practical handbook of contemporary logo design, as well as a provocative up-to-the-minute source of creativity and inspiration - a must-have for any designer, brand manager, trend scout, or marketing strategist.

350 photos/illustrations

Masters of Design: Corporate Brochures profiles 20 current design leaders. This book features the best corporate designers - those who create award-winning annual reports, internal communications, and corporate brochures. These are often the most challenging projects to design because of the sheer amount of information that is required as part of the assignment. Featured design firms include Cahan & Asssociates, VSA Partners, Blok Design, and 3 Deep Design. The principal creatives at these firms share their insight and experience on creating successful designs for major corporations.

Sean Adams is a partner at AdamsMorioka with offices in Beverly Hills and New York. He is the author of Masters of Design: Logos & Identity, as well as coauthor of the Color Design Workbook and Logo Design Workbook. He is the national president and past national board member of AIGA, and past president of AIGA Los Angeles.

The most ambitious project for a designer is undoubtedly the design of its own business card. Being his own client, stepping back, finding the right balance between vision and strategy are real challenges. These constraints explain why the results are most of the time just surprising. MyOwnBusinessCard#2 shows more than 200 selected business cards by designer's worldwide.

The NASA Graphics Standards Manual, by Richard Danne and Bruce Blackburn, is a futuristic vision for an agency at the cutting edge of science and exploration. Housed in a special anti-static package, the book features a foreword by Richard Danne, an essay by Christopher Bonanos, scans of the original manual (from Danne's personal copy), reproductions of the original NASA 35mm slide presentation, and scans of the Managers Guide, a follow-up booklet distributed by NASA.

Copyright:

1975 National Aeronautics and Space Administration Graphics Standards Manual © National Aeronautics and Space Administration.

1975 National Aeronautics and Space Administration Graphics Standards Manual Reissue. Published by Standards Manual, LLC. 2015.

NASA seal, NASA insignia, and NASA logotype © National Aeronautics and Space Administration.

While NASA is the source of the Manual, the publication and distribution of the NASA Graphics Standards Manual is not sponsored or endorsed by NASA and is an independent project undertaken in an effort to preserve and disseminate an archival record of graphic design from the era.

All images of the 1975 NASA Graphics Standards Manual, 1974 presentation to NASA, and The Manager’s Guide to NASA Graphics Standards contained in this edition have been scanned from the private archive of Richard Danne.

This book presents an overview of the most creative work in contemporary graphic design in the fields of corporate and institutional graphics. It presents a wide range of projects from complete brand design to exquisitely designed business cards. With more than 100 projects from up-and-coming design offices such as Studio Brave, Brogen Averill, Lundgren+Lindqvist, its focus on young designers whose work will define the field in the coming years makes this book indispensable for students and professionals alike.

Another wave of euphoric greetings has arrived! A sequel to Nice To Meet You, the first book of the series on visual greeting designs, Nice To Meet You Too encapsulates the new perspectives and values that young designers have brought forward to present identity in today's business card and visual identity designs.

What makes figurative formats speak better than words? How simple artefacts explain what you do? How well could you market yourself while being eco-friendly? What does it take to live up to new expectations? With more than 100 creative talents contributing their self-promotional items and commissioned projects for clients in different professions, this new title gathers a great number of striking 'hellos' that continue to make good impressions in this competitive world.

The four hundred marks reproduced in this book represent the diverse array of identity work produced by Pentagram's partners, past and present, since the company was founded in 1972. Over the past four decades, Pentagram has designed marks for large corporations and small businesses, government agencies and non-profit institutions, clubs and societies and even individuals, all of whom were seeking a representative symbol to appear on letterhead and books, buildings amd websites and everywhere else imaginable.
Previously only distributed in a limited edition, this invaluable book is now available in a paperback version and will provide inspiration for all graphic designers working on identity projects.

Pentagram originated in London in 1972 and opened offices in New York in 1978, San Francisco in 1986, Austin in 1994 and Berlin in 2002. It provides design services across the full spectrum of graphics, identity, architecture, interiors and products to both local and international clients.

In this book, a carefully selected collection of wine labels has been chosen of international designers. American designers create the face of French wines; Spanish designers do the same for the AustraliansS a genuinely interesting exchange for a globally expanding product. Environmentally conscious labels promotional labels, labels that convert simple wines into great temptations and of course, labels of the great wines, all with the common denominatorS lots of great design!

400 photos/illustrations

With informative text and specially commissioned full-color photographs, Print and Production Finishes for Bags, Labels, and Point of Purchase shows the different effects that can be created, and the key print and production techniques used to achieve them. Work across all budgets and production/print runs is explored, revealing the skills and techniques that work to grab the target audience’s attention.

Print and Production Finishes for Bags, Labels, and Point of Purchase is an indispensable ideas sourcebook and practical guide to the finishes, surface graphics, detailing, and materials that help make bags and labels stand out from the crowd--including foil blocking, pigment blocking, thermography, varnishing, laminating, embossing, debossing, die-cutting and laser-cutting; specialist inks, including metallics and fluorescents; different paper stocks and other materials; lenticular printing, and so on. By analyzing the best in the business, this book gives readers a thorough understanding of materials, and of the print and production finishes that can be applied to any job.

There are some design projects that will never see the light, staying in the drawer and failed to be released. In this book, we wanted to pick up this collection of works bringing them to life, under no limits or conditions, designs that have never been produced, published or printed in any graphic discipline – corporate image, packaging, advertising, and computer graphics.

Communicating elegance and sophistication. Outstanding letterheads, envelopes, and business cards from around the world - good ideas by the hundreds

Whether you’re starting your own business or simply trying to stay in business, three paper-based items are absolutely crucial to your company: letterhead, envelopes, and business cards. These items, along with your logo, are the pillars of a well-defined corporate identity. Though seemingly ephemeral, the subliminal communications value of elegant stationery cannot be overestimated. The best stationery works hard for you, front-loading your corporate or freelance image, and conveying your company values in the most tangible way. Traditionally, many of the world’s most successful companies, whatever their size, have relied heavily on sharply-focused stationery. Whatever your field, these three elements of corporate identity are vital for any successful business.

This book presents over 200 outstanding stationery projects from companies all over the world, with a historical and technical essay about the role of stationery design by Jay Rutherford, Professor for Visual Communication at Bauhaus University Weimar. For anyone considering new stationery, or even an upgrade, Stationery Design Now! provides a plethora of inspiring ideas.

The editor:
Julius Wiedemann was born in Brazil, studied graphic design and marketing, and was an art editor for digital and design magazines in Tokyo. His many TASCHEN digital and media titles include Illustration Now!, Advertising Now, Logo Design, and Brand Identity Now!