Книги по теории дизайна

Talking to people about your designs might seem like a basic skill, but it can be difficult to do well. In many cases, how you communicate with stakeholders, clients, and other non-designers may be more important than the designs themselves. Because if you can't get their support, your work will never see the light of day-no matter how good it is. This practical guide focuses on principles, tactics, and actionable methods for presenting your designs. Whether you design apps, websites, or products, you'll learn how to get support from people who have influence over the project with the goal of creating the best user experience. Walk through the process of preparing and presenting your designs Understand stakeholder perspectives and learn how to empathize with them Cultivate both implicit and explicit listening skills Learn tactics and strategies for expressing the most effective response to feedback Create the right documentation for your decisions to avoid repeated conversations Learn why following through is just as important as the meeting itself

About the Author:

Tom Greever has been designing interfaces and leading design teams for 20 years. His experience as a UX designer, executive design leader, and consultant has given him a broad perspective on how better communication yields great design. He has coached and mentored teams on design practices and communication at both large enterprises and small start-ups all over the world. He is available for in-person workshops, online training, or motivational keynotes for your team or conference. He lives in Illinois with his wife and five kids. He is probably cleaning up the house right now.

A practical handbook for anyone involved or interested in the process of digital brand building and digital communication design

Digital design plays a crucial role in how customers experience a brand. However, corporate websites and online shops are only one part of interactive brand identity. The importance of mobile apps for smartphones and tablets has grown exponentially in recent years, while interactive touchpoints and billboards are increasingly found in the real world. The interface is now the brand.

Branded Interactions is designed to guide the reader through the process of digital brand design in five key phases: discovering a demographic, defining an action plan, designing an interface, delivering a quality product, and distributing the design to the marketplace. All the sections are packed with real-world examples, case studies and interviews with experts from leading brands and interactive agencies. A wealth of design documentation and diagrams helps to build a solid framework for any project, incorporating brand strategy at every stage while remaining flexible enough to incorporate change and creativity.

Design Studies: A Reader is the ideal entry point for any student who wants to understand the many complex roles of design - as process, product, function, symbol, and use. Reflecting the diverse range of perspectives on design, the reader brings together over seventy key texts. The essays are presented in themed sections covering history, methods, theory, visuality, identity, consumption, labor, industrialization, new technology, sustainability, and globalization. Each section is separately introduced and each concludes with a guide to further reading. In addition, a final section of specially commissioned essays analyzes ten seminal designs of the twentieth century, from Helvetica to the cell phone. Bringing together the best classic and contemporary writing, Design Studies: A Reader will be invaluable to all students of Design as well as to students of Architecture, Art, Material Culture, and Sociology. Authors include: Theodor Adorno, Arjun Appadurai, Reyner Banham, Jean Baudrillard, Zygmunt Bauman, Pierre Bourdieu, Cheryl Buckley, Michel de Certeau, Margaret Crawford, Arthur C Danto, Adrian Forty, Michel Foucault, Buckminster Fuller, Paul du Gay, Erving Goffman, Donna Haraway, Dick Hebdige, John Chris Jones, Guy Julier, Naomi Klein, Ezio Manzini, Victor Margolin, Karl Marx, Daniel Miller, Victor Papanek, Nikolaus Pevsner, John Styles, and John Walker.

A revised new edition of the bestselling toolkit for creating, building, and maintaining a strong brand

From research and analysis through brand strategy, design development through application design, and identity standards through launch and governance, Designing Brand Identity, Fourth Edition offers brand managers, marketers, and designers a proven, universal five-phase process for creating and implementing effective brand identity. Enriched by new case studies showcasing successful world-class brands, this Fourth Edition brings readers up to date with a detailed look at the latest trends in branding, including social networks, mobile devices, global markets, apps, video, and virtual brands.

 - Features more than 30 all-new case studies showing best practices and world-class
 - Updated to include more than 35 percent new material
 - Offers a proven, universal five-phase process and methodology for creating and implementing effective brand identity

4th Edition

Alina Wheeler engages enterprises in a dynamic process to build their brands and embrace best practices. Wheeler inspires the whole branding team to seize every opportunity to design compelling customer experiences at every touchpoint. Designing Brand Identity, now in its third edition, is the first book to deconstruct the branding process into a universal, five-phase methodology. Her signature mantra is "Who are you? Who needs to know? Why should they care? How will they find out?" Her new book Brand Atlas is a collaboration with Joel Katz, world-renown information designer. Brand Atlas reinvents the paradigm of a business book and illuminates fifty-five brand topics.

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Посмотреть новое - пятое - издание книги Designing Brand Identity: An Essential Guide for the Whole Branding Team

Designing Brand Identity provides in-depth guidance for the entire branding team, with a universal five-stage process for brand development and implementation. From research and analysis through launch and governance, this book provides expert insight on all aspects of the process, and describes the best practices that build better brands. This updated fifth edition includes new and expanded coverage of social media cross-channel synergy, crowdsourcing, SEO, experience branding, mobile devices, wayfinding, and placemaking, with 30 all-new case studies of top brands from various industries around the world. Fuel recognition, amplify market differentiation, create cohesion, and project value with the essential concepts and practices that build and maintain strong brands.

Brand identity is key to an organization′s success, helping customers navigate their options in an expanding marketplace rife with competition. How does your brand stand out? How do you attract your target? It′s all in the process. This book delivers a clear roadmap to brand development and maintenance, with in-depth guidance every step of the way.

 - Infuse your brand with authenticity and meaning
 - Create a cohesive suite of branding products
 - Design for flexibility, durability, and sustainability
 -Develop solid strategy around positioning, architecture, and more

A successful brand requires zero context, and is recognizable when stripped down to its barest bones; Coca–Cola, Apple, Nike, Disney, McDonalds the strongest brands are immediately recognized as a safe bet and a better value over the competition anywhere in the world. It′s no coincidence that certain brands endure, while others undergo repeated revamps to remain relevant. Designing Brand Identity shows you how to recognize the myriad factors that contribute to strength, and merge them into your organization′s winning brand.

5th Edition

About the Author:

Alina Wheeler engages enterprises in a dynamic process to build their brands and embrace best practices. Wheeler inspires the whole branding team to seize every opportunity to design compelling customer experiences at every touchpoint. Designing Brand Identity, now in its third edition, is the first book to deconstruct the branding process into a universal, five-phase methodology. Her signature mantra is "Who are you? Who needs to know? Why should they care? How will they find out?" Her new book Brand Atlas is a collaboration with Joel Katz, world-renown information designer. Brand Atlas reinvents the paradigm of a business book, and illuminates fifty-five brand topics.

Whether you're designing consumer electronics, medical devices, enterprise Web apps, or new ways to check out at the supermarket, today's digitally-enabled products and services provide both great opportunities to deliver compelling user experiences and great risks of driving your customers crazy with complicated, confusing technology. Designing successful products and services in the digital age requires a multi-disciplinary team with expertise in interaction design, visual design, industrial design, and other disciplines. It also takes the ability to come up with the big ideas that make a desirable product or service, as well as the skill and perseverance to execute on the thousand small ideas that get your design into the hands of users. It requires expertise in project management, user research, and consensus-building.

This comprehensive, full-color volume addresses all of these and more with detailed how-to information, real-life examples, and exercises. Topics include assembling a design team, planning and conducting user research, analyzing your data and turning it into personas, using scenarios to drive requirements definition and design, collaborating in design meetings, evaluating and iterating your design, and documenting finished design in a way that works for engineers and stakeholders alike.

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Пролистать книгу Designing for the Digital Age: How to Create Human-Centered Products and Services на Google Books.

Fashion consciousness interpreted as modern, mindful existence ecodesign considers every project a lifecycle that has to be well thought-out, from production to disposal. This new green esthetics reflect a dynamic ifestyle that imaginatively brings together design, innovation, and dealing with resources responsibly.

The objects and products featured in this book provide attractive solutions for the demands of contemporary life. A wide, fascinating range of unusual possibilities is presented on 352 richly-illustrated pages: from stylish energy wonders for everyday life and multifunctional systems of furniture to the natural cosmetics of the future.

The book also offers an insight in the basic principles of ecodesign. This illustrated volume sets benchmarks concerning topicality and modern, stylish product design.

A practical book for practitioners and non-practitioners alike interested in better service delivery, this book is the definitive new guide to designing services that work for users.

Service design is a rapidly growing area of interest in design and business management. There are a lot of books on how to get started, but this is the first book that describes what a ‘good’ service is and how to design one. This book lays out the essential principles for building services that work well for users. Demystifying what we mean by a ‘good’ and ‘bad’ service and describing the common elements within all services that mean they either work for users or don’t.

A practical book for practitioners and non-practitioners alike interested in better service delivery, this book is the definitive new guide to designing services that work for users.

For readers who are not professional service designers, this book gives an indication of what they or their teams should be aiming for, without presuming they will invest a significant amount of time designing a service themselves.

About the Author:

Lou Downe is the former Director of Design for the UK Government where they founded the discipline of service design to the UK government, growing the 1000 strong designers into one of the largest, and most influential design team’s in the UK - winning a Designs of the Year award and a D&AD lifetime achievement award.

Lou was voted one of the UK’s top 50 Creative Leaders by Creative Review, and one of the world’s 100 most influential people in Digital Government by Apolitical and writes regularly about Design. They‘re currently Director of Design and Transformation for the UK government where they’re leading change in the UK’s housing sector.

Green Design colorfully documents the rising trend to create and market new and innovative products that help consumers downsize and upgrade their lives. Through a carefully chosen selection of green toys, objects, fabrics, paper and alternative energy sources, the photographs and articles in Green Design illustrate what happens when green-minded lifestyles meet well-designed, high quality products. Many of the examples in this book show how successful business plans can flourish when ecological and social responsibility are core considerations.

Though the book features color photographs of all the products mentioned – from American Apparel to Lego to Sonic Fabric to Jimi Wallets to Stupid Sock Creatures – Green Design is not a glorified catalog. It is a well-focused collection of products created by over 50 designers that exemplifies their work and the inspiration behind it.

With articles by writers who have collectively contributed to Wired, Mother Jones, NPR’s All Things Considered, Entertainment Weekly, The Asian Wall Street Journal, Print, The San Francisco Chronicle, I.D., dwell and Photo District News, Green Design is suited for designers implementing aspects of green design and consumers who want to be informed about the products they buy.

This book brings together all the concepts of eco-behaviour which will guide our lives in the 21st century, offering the reader alternative ways of living which reconcile design and aesthetics with sustainable development. It contains ecological values attached to state-of-the-art design principles to achieve a better quality of life, better product design, better living environments, better clothing, a better bicycle and even a better London double-decker bus! Illustrated with full colour photographs of state of the art designs for everyday products which conform to 21st ecological requirements.

Have you ever wondered how you can research the future? Trend research is a powerful method to detect and recognise change at an early stage.

This DIY guide has been developed to show you the way in the trend research cycle. It will help you to find direction and which corners to take when you are scanning, analysing and applying the trends for any type of challenge or topic.

This guide is to be used in combination with the book 'How to Research Trends: Move Beyond Trendwatching to Kickstart Innovation'. You can use it to challenge yourself or your team to ‘learn-by-doing’. For easy usage, the guide follows the same structure as the book and it has the same colour coding and signage navigation. Don’t just read 'How to Research Trends: Move Beyond Trendwatching to Kickstart Innovation', get yourself into the action mode! The guide is not linear, it does not have to be followed step-by-step in a rigid manner.

You can create your own itinerary. Use it whenever you feel the need for guidance or inspiration.

Nature has always been a source of inspiration and resources to mankind – from the reproduction of floral motifs to the use of wood – but it has more to offer. Throughout the ages, nature has developed and optimised countless solutions to issues that also man faces daily. There is an amazing playground of smart, simple and sustainable behaviours, just waiting to be explored and learned from.

Industry of Nature describes 75 strategies that nature has developed in response to needs such as protection, strength, aerodynamics, camouflage and more. Included are existing and potential applications of these strategies in the design industry which have been illustrated with many photographs.

Furthermore, interviews with architecture studio AtelierZéroCarbone, biologist Janine M. Benyus, Professor of philosophy Catherine Larrère, designer Mathieu Lehanneur and ethical marketing consultant Hervé Naillon, highlight the ecology issues from different angles. Other features are a chapter on the history of biomimicry, a graphical timeline showing Earth’s developments, a bibliography and an extensive glossary.

The ecology issue has become unavoidable and should be considered a great opportunity to profoundly change our way of thinking and acting. Industry of Nature intends to provide creative professionals with information, inspiration and a tool for augmenting their work, expanding their imaginations and improving the world in which we live.

Features
 - 75 beautiful illustrations were drawn especially for this book by Dépli Design Studio.
 -  Five specialists shed more light on the subject: AtelierZéroCarbone, Janine Benyus, Catherine Larrère, Mathieu Lehanneur and Hervé Naillon.
 - Over 80 photographs and descriptions of designs show successful applications of techniques derived from nature.
 - References on every page link to relevant illustrations, photographs and articles on other pages in the book.
 - The extensive glossary and bibliography facilitate further research.

This isn't just another design manual. It's a carousing conversation with a bloke who knows his stuff. The book tackles the creative, the business and the beauty of graphic design. Read this book and gain 25 years of experience!

This book is practical and immediate, without being condescending or overly technical. It is like having a graphic design mentor who will help you come up with ideas, develop your concepts, and implement them in a way that is engaging and humorous. It gives readers the experience and ability that normally comes from years of on-the-job training. All of the essential techniques of graphic design and its digital implementation are covered.

Read this book and gain 25 years of experience in how to think like a creative, act like a businessman and design like a god.

This book is designed like a notebook, with all the authors’ tips and knowledge already inside. However, it also includes blank pages that allow the user to personalize this reference book with specific notes that are relevant to his or her studio, suppliers or clients.

About the Author:

Drew de Soto is the founder (2000) and Creative Director of Navig8 and has gone on to work with some of the most influential UK organisations, these include the British Council, the UK Government, international charities and brands. Drew has contributed to Policy Connect, the UK think tank that works with parliamentarians, business and the public sector to help improve government policy. He has a bald head, a ridiculous moustache and enjoys a scotch and a cigar - and not taking life too seriously.

We are good at designing beautiful products and we offer good services. We always know exactly what the user wants and we know dozens of methodologies. However, if we have to convince our customers and colleagues, we find it rather difficult. For one reason or another, pitching ideas is one of the most undervalued practices in the creative field.

From convincing a colleague to opt for a certain methodology to persuading a customer to go for a certain concept, you can have the best ideas in the world, but if you are not able to bring them across, they will never become reality. In this book the author will take you inside of the heads of the people you have to convince.

Pitching Ideas will help you to find the essence of the idea you want to get across and will explain how you can really convince the right people in the end. "Pitching Ideas provides a bulletproof framework and approach to pitching for all aspects of your life, professional and private alike!" - Philip Battin, Design Strategy Lead at Google

Today, the most clever brand communication is self-promulgating.

Anyone currently working in brand communication is facing fundamental yet compelling challenges. In an age in which we are flooded with information, consumers are becoming more critical and discerning. They are deploying ever finer filters so that only the most relevant pieces of information ever reach them. Because of this development, traditional brand and advertising messages are far less likely to be seen.

Taken by Surprise is a collection of communication measures that are sophisticated and relevant enough to overcome these hurdles. They include limited special edition products and signature collaborations between brands, artists, and designers such as those between Julian Schnabel and Maybach, Issey Miyake and Dyson, Sagmeister and Levi’s, Olafur Eliasson and BMW, Jonathan Meese and Staehlemuehle, Terry Richardson and Colette as well as other innovative work by the likes of Damien Hirst, Red Hot Chili Peppers bassist Flea, David Lynch, Geoff McFetridge, and Pharrell Williams.