Be the Worst You Can Be: Life's Too Long for Patience and Virtue

Charles Saatchi, co-founder of Saatchi & Saatchi advertising agency, has become one of the world’s leading collectors of contemporary art and opened his first gallery in a former paint factory at Boundary Road in 1985. His patronage of the group which became known as the Young British Artists sparked an explosion of controversy, particularly with the Sensation exhibition at the Royal Academy in 1997.

In 2008 he opened the 70,000 square foot Saatchi Gallery on the King’s Road in London, one of the largest and most visited showcases for contemporary art in the world. Advertising and art, however, are not his only concerns.

Charles Saatchi is a man with strong opinions on everything from movies to morals, superstition to suicide, and in this book he answers nearly 300 questions from readers and journalists, offering much for everyone to reflect on.