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Pete Barry
ID: 11807
Издательство: Thames & Hudson
A fundamental guide on how to write a great ad: work out what you want to say, who you are saying it to, and how you want to say it In creative advertising, no amount of glossy presentation will improve a bad idea. That's why this book is dedi...
Цена: 1300 грн
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Jim Heimann, Allison Silver
ID: 11350
Издательство: Taschen
Ticket to ride, fly, or sail. The golden age of global adventure Over the course of the twentieth century, travel experienced an unprecedented boom. As ocean liners broke speed records, aerodynamic trains roared down tracks, and stylish boat-plane...
Цена: 700 грн
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Alison A. Nieder, Jim Heimann
ID: 11252
Издательство: Taschen
The Way We Wore. The story of modern fashion from couture to mass market The 20th century saw fashion evolve from an exclusive Parisian salon business catering to a wealthy elite into a global industry employing millions, with new trends whisked i...
Цена: 700 грн
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David Bernstein
ID: 9641
Издательство: Phaidon
This book focuses on the history and development of outdoor advertising since the beginning of the nineteenth century. The author examines the rise of 'commercial art', the development of advertising as a discipline and an industry and the role it p...
Цена: 1360 грн
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Rahel M. Felix, Peter Felix
ID: 11499
Издательство: Braun
Real estate marketing is certainly not a discipline that is taught at universities or is included in the curriculum of marketing-oriented professional training. For this very reason this book aims to provide information on how to approach such tasks ...
Цена: 2510 грн
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Michael Johnson
ID: 11500
Издательство: Thames & Hudson
The ultimate step-by-step, visual guide to creating a successful brand Michael Johnson is one of the world's leading graphic designers and brand consultants. His studio, johnson banks, is responsible for the rebranding of many notable clients,...
Цена: 1400 грн
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Catherine Flood
ID: 8027
Издательство: V&A Victoria Albert Museum
Drawing on the V&A’s wide-ranging poster collection, this book maps how the poster has evolved in Britain since 1945 in the hands of graphic designers and fine artists, advertising agencies and counter-cultural groups. The range spans ‘Keep Britain T...
Цена: 1280 грн
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D&AD
ID: 9451
Издательство: Taschen
D&AD is a nonprofit educational charity that was launched in 1962 by a group of London-based designers and art directors including David Bailey, Terence Donovan and Alan Fletcher, with iconic and legendary professionals on both its judging panels...
Цена: 1700 грн
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Thomas Kolster
ID: 8815
Издательство: Thames & Hudson
Can advertising be a force for good? Can it bring about positive social or environmental change? Should it tell the truth about a brand? With today’s consumers being more informed, empowered and ethically minded than ever, advertising needs to do ...
Цена: 1350 грн
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Wang Shaoqiang
ID: 11767
Издательство: Promopress
Look at me! New Poster Design brings together fresh and creative posters produced by outstanding international designers. The stunning pieces featured in this instructive and inspiring work highlight some of the most original ideas, advanced techniqu...
Цена: 1310 грн
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Nicholas Felton, Sven Ehmann, Robert Klanten
ID: 11135
Издательство: Gestalten
The stories told with graphics and infographics are now being visualized through photography. Photoviz shows how these powerful images are depicting correlations, making the invisible visible, and revealing more detail than classic photojournalism. ...
Цена: 1500 грн
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Alice Kavounas Taylor
ID: 10300
Издательство: Laurence King
Strategic thinking is central to creating a successful advertising campaign, yet it is rarely taught systematically. This book enables advertising creatives to formulate a clear brief and to think strategically. Structured according to the 11 esse...
Цена: 980 грн
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B.Martin Pedersen
ID: 6888
Издательство: Harper Collins Publishers
Advertising Annual 2011 features the year's best advertisements and campaigns, all of which received the prestigious Graphis Platinum or Gold Award.
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Pedro Guitton
ID: 2288
Издательство: Index Book
Your portfolio is your first impression; it needs to draw our attention. In this book, you'll find inspiration and global research, which will both open up your mind and surprise and impress your clients. There are more than 300 images spli...
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Allison Silver
ID: 5637
Издательство: Taschen
The metabolism of travel changed more in the last century than in the previous half-millennium, a stunning transformation triggered by American wanderlust. In less than 100 years, the U.S. mass-produced the automobile, invented airplanes, freeways, m...
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