Branded Protest: Branding як інструмент до Give Protest an Iconic Face

Branded Protest is taking a closer look at the arbitrary - odd - relationship between "branding" and "protest".

It researches the power of branding and its influence on current protest movements, giving examples of unique branding efforts that support protest. In a time of hyperediation, we find that visual stimulation generally holds the key to success of a message. To streamline the process, branding is becoming an essential part of the communication channel.

The success of the protest actions are increased by good branding.

This book is a reference tool which will reflect on current protest developments in context with historic relevant protest movements. To show the differences and the common goal. The focus on the different branding tools of each individual protest is divided into main branding tool directions.

For students, educational professionals, brand and graphic design professionals, and a design interested audience.

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A reference tool for the branding of current protest developments in context with historic relevant protest movements.

Branded Protest researches the power of branding and its influence on current protest movements, giving examples of unique branding efforts that support protest. Branding, a term normally associated with corporate profit goals, should be seen in a larger context and has a bigger role we sometimes misunderstand. This book takes a closer look at the relationship between “branding” and “protest”.

One of the movements the book highlights is Black Lives Matter. The chapter on BLM features an interview with Design Action Collective, the creative behind the logo and online presence of Black Lives Matter; a piece on DeRay Mckesson, a Black Lives Matter activist and prominent member, to show how a person can function as a brand; and to discuss body language as a branding tool, it takes a look at Colin Kaepernick's kneeling protest.

In a time of hypermediation, visual stimulation generally holds the key to the success of a message. To streamline the process, branding is becoming an essential part of the communication channel. The success of protest actions are increased by good branding. When executed well, branding allows connection with like-minded people and visions, reflects values, inspires people to take action, and helps people feel part of something bigger.

Several important individuals from various protest movements of the last two decades have been interviewed throughout the book, such as Terrie Ng from the The Umbrella Movement; Amy Hayes Stellhorn from the Women's March; Clare Farrell, Miles Glyn, Clive Russell and Charlie Waterhouse from Extinction Rebellion; and many more. Organisers, activists, strategists, artists and designers from around the world have contributed to this book. Branded Protest highlights examples where the branding aspect is an essential part of the movement. It looks particular at branding methods and the actions amplified by the protesters.

About the Author:

Ingeborg Bloem is a co-founder of xSITE with a studio in Amsterdam. She is a cross-media creative director and designer with broad experience in the development of brand and communication projects.
Klaus Kempenaars is a co-founder of xSITE with a studio in New York. Specializing in branding experiences, Kempenaars has collaborated with international companies with various scopes and focuses.