Coats! Max Mara: 60 Years of Italian Fashion

Thanks to an all-round sense of fashion, Max Mara has been able to sustain its principles and priorities over time: superior quality, fashion content, superb tailoring even in mass production, design and research and last but not least, leadership in distribution and communication. This is a real voyage into the history of fashion; and the coat, the maison’s symbol, which made it famous all over the world, is the key to understanding it all. An exceptional book on fashion and a tribute to a great maison.

There are numerous hitherto unpublished sketches by famous designers including Karl Lagerfeld, Jean Charles de Castelbajac, Luciano Soprani, Guy Paulin and Anne-Marie Beretta and fashion photographs by Peter Lindbergh, Paolo Roversi, Richard Avedon, Steven Meisel, Craig McDean, David Sims, Mario Sorrenti and many others, giving us an ample overview of Italian fashion during the last decades