Color Management for Packaging: A Comprehensive Guide for Graphic Designers

Color Management for Packaging covers both theoretical and practical packaging design considerations. Every aspect of colour for packaging is explored, including issues of standout, impact, legibility, appetite ratings, emotional responses to colour, prepress requirements, technical considerations, and issues of ageing and display. 

Not only is this a great ideas reference book, but it is also a hardworking manual that gives designers the broad colour knowledge with which to create more successful packaging designs. It shows how to work within budgetary constraints, create the right feel for a product, and create packaging designs that work with a number of different colour palettes to accommodate separate product ranges. 

A consolidated resource, Color Management for Packaging arms designers with a thorough understanding of how to communicate with and manage colour in all aspects of packaging design, and offers creative solutions for designing inspiring packaging in line with print and design budgets.

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Посмотреть книгу Color Management for Packaging на русском языке - Управление цветом в упаковке