Digital Fonts: The Complete Guide to Creating, Marketing and Selling

Alec Julien
книга Digital Fonts: The Complete Guide to Creating, Marketing and Selling, автор: Alec Julien

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Digital Fonts: The Complete Guide to Creating, Marketing and Selling

Alec Julien
Товар відсутній
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ID: 8972
Видавництво: Thames & Hudson
Палітурка: Paperback, 21 x 23 cm
Кількість сторінок: 208
Рік видання: 2012
Мова: English
ISBN-13: 9780500290460

A comprehensive and practical guide to font creation that explores every aspect of the process

Packed with step-by-step tutorials and interviews with professional font designers, Digital Fonts is a comprehensive and practical guide that explores every aspect of the font creation process, from sketching initial letterforms to mastering the font creation software packages Fontlab and Fontographer.

This book addresses the important issue of how designers can best market and sell their fonts, and includes advice on copywriting and working with foundries, as well as how designers can set up their own foundries.

Throughout the book, screen grabs and illustrated diagrams accompany clear, accessible and step-by-step text, clarifying every process and arming readers with all the essential information they need. Interviews with professional font designers and foundry owners provide an insight into their working processes, while accompanying portfolios demonstrate a wide range of inspirational font styles.

Table of Contents:

I. Typography Essentials: 1. Key Principles • 2. Creating Letterforms • II. Creating a Font: 3. From Lettering to Vector File: What is a Font? • 4. Font Creation Software Tutorials • III. Going Pro: 5. Marketing and Selling Your Fonts • IV. Resources