Fashion icon: the power and influence of graphic design

When it comes to trends no segment of the design world is more powerful, more influential or more closely watched than fashion. From what's hot in type to the coolest new colour, to the style and mood of the moment, the fashion world sets the tone and the look for the wider design community. This volume presents a diverse portfolio of innovative design work inspired by cutting-edge fashion trends. It features fashion examples from print advertising (magazines), retail space (store displays), packaging (boxes and bags) and more. Each photograph is accompanied by a description of materials used in the design and sidebar features explore the role of industry players such as art directors, photographers, models, magazine editors and stylists.