Fit Men Wanted: Original Posters from the Home Front

‘Every Fit Man Wanted’
‘Beer – A Necessity to the Strength of Britain’
‘Victory is in the Kitchen’
‘Women Versus the Submarine’
‘Men of Hull, Get a Move On’
... such stirring messages – proclamations from the First and the Second World Wars – exhorted citizens to do their bit for the war effort. Today they seem charmingly innocent, quintessentially British, and often very funny. The posters that bear them are a treasury of vintage graphics.

Like the much-loved ‘Keep Calm and Carry On’ poster, these proclamations – specially selected from over 30,000 in the Imperial War Museum’s collections – are just what we need to keep a stiff upper lip and a sense of humour in our own troubled times.