Geek Chic

There’s never been a better time to be a geek. After decades, if not centuries, of persecution, ridicule and never, never getting the girl, geeks are hot. They are on the cover of magazines, win awards at the Oscars and the Baftas, eat at the best tables of the best restaurants, and park their Ferraris in front of their million pound houses. They are the geeks, and their time has come.

Geek Chic is the story of their long rise to power, told in a language and using a method that they have helped pioneer. It is a lively combination of text, design and images, and takes us all the way from Zeus to Dr Seuss, from Copernicus to Einstein, from Tesla to Tarantino, from computers to duct tape and from Space Invaders to Star Wars. It can be read from start to finish or, just as easily, be dipped into and surfed at leisure.

Irreverent, light but substantive, Geek Chic is a manifesto for the generation that has changed the world. It will be essential reading for geeks everywhere and for the people who know, live with, love or are just confused by them.