Shopping Architektur

Architectonic quality as the central component of sales strategy and resulting guarantee of success: the retail trade has recognized the opportunities of qualification and individualization through high-grade buildings. The trailblazers of outstanding and innovative commercial architecture today are, first of all, the inner city shopping centers, malls and city quarters. These new, multi-functional complexes have found their way into the living environment of modern man as semi-public experience and recreational places, thus encouraging the process of long-term revitalization of the inner cities. Manifold solutions have been found to the problem of fitting the usually large-scale buildings into the urban organisms that have grown over the years.