The Big Book of Packaging

A collection of the latest designs and packaging ideas for amateur and professional designers as well as marketers and retailers

A comprehensive resource for designers, creative professionals, marketers, and retailers, The Big Book of Packaging showcases over 500 featured designs and profiles of twelve of the world's leading designers.  the book is a must-have resource for anyone interested in the future of packaging and design.

In light of the recent lift in environmental consciousness, this volume of the Big Book Series will devote one third of its content to the increasingly important subject of green packaging, showing designers and retailers how to package their products creatively, responsibly, and economically -- concepts that will be reflected in the book's own packaging and binding as well.

Handpicked by well-respected design author David E. Carter, this collection is sure to appeal to designers, students, marketers, retailers, and aesthetes alike, providing a thorough look at what goes into building an effective package and how to think “outside the box.”