The Visual Dictionary of Fashion Design

The Visual Dictionary of Fashion Design is a comprehensive guide to the numerous terms associated with, and used within, the field of fashion.

Over 250 terms are explained and contextualised, with concise definitions accompanied by illustrations and examples taken from traditional and contemporary fashion design. The dictionary covers traditional terms still in current usage, as well as modern terminology such as Tank top and Militaria. It also defines a wide variety of practical terms, such as Appliqué, Block printing, Flax, Logo, Silhouette and Tailoring, as well as conceptual terms including Postmodernism,
Juxtaposition and Zeitgeist.

The Visual Dictionary of Fashion Design is an invaluable reference tool that improves the reader’s understanding of the professional terms applied in the world of fashion and associated disciplines.

Gavin Ambrose is a practising graphic designer. His current commercial practice includes clients from the arts sector, publisher and advertising agencies. He is the co-author and designer of several books on branding, packaging and editorial design.

Paul Harris is a freelance writer, journalist and editor. Paul writes for international magazines and journals in London and New York. He is a co-author and collaborator on books about packaging design and design principles.

Key Features

• A comprehensive dictionary for fashion students and aspiring fashion designers.
• Over 250 terms used in the world of fashion design are fully explained and illustrated.
• Beautifully presented with many illustrations to provide added inspiration.

Readership: Introductory

• AVA’s Visual Dictionaries form our foundation reading list. These titles offer clear, comprehensive and visually informative definitions to the key terms in a discipline’s vocabulary.
• Each title offers a wide overview of the discipline as a whole, its history and contemporary practice. It also provides a useful reference tool throughout higher education.