Velo 3rd Gear. Bicycle Culture and Stories

Bicycles are the new cars. Whether custom-made, sleek, playful, or electric, they are not only means of transportation but also have cultural value. Velo 3rd Gear introduces the world’s best bikes along with their makers and related products.

As more and more people see bicycles as the best way of getting around, bikes have evolved. Today, e-bikes power past urban traffic. All-wood bikes bomb slopes. Cargo bikes haul gear and goods. Handlebars sync with phones and GPS buzzes through grips, enabling no-look navigation. These bikes, their makers, and their riders are defining the pedal-fueled future.

Velo 3rd Gear is a showcase of today’s most covetable bicycles, the latest designs and technologies, and truly stylish bike-related clothing. It shares compelling perspectives, stories, and experiences from the growing community of cyclists worldwide and introduces a wide range of products and accessories to satisfy its diverse needs and discerning aesthetics.