Дизайн

As any designer or marketers knows, the face of a product is key to its appeal and succes.

An encyclopedic resource on contemporary design for packaging worldwide, from Coca-Cola to the Apple iPhone to De Beers diamonds

No other book on the market explores global contemporary packaging to the extent and detail that Package Design Now! does. Practically everything you buy comes in some sort of package - some are just functional, while others strive to be as innovative, elegant, and eye-catching as possible. This book features eye-catching package icons from Apple iPhone to De Beers diamonds, that reveal the hard work dedicated to deliver these products with intense appeal, including in-depth case studies about package design developments, giving readers a peek at the way packaging is made and designed.

This encyclopedic resource, divided into chapters by type (beverages, electronics, food, health & beauty, homecare & hygiene, luxury, pharmaceutical, and store & retail) explores the work of top design and branding offices from all around the world. Also included are chapters on material and processes. This unique tome is indispensable for design and marketing professionals, as well as anyone who wants to know more about what makes a great package.

Приведенные в Package Design Now! образцы упаковки различных мировых брендов, от Coca-Cola и Apple до De Beers,
дают читателям представление о том, как они были разработаны и воплощены, и показывают, что упаковка может быть не только функциональной, но также инновационной, изящной и привлекательной.

Книга разделена на главы по типам - напитки и продукты питания, электроника, здоровье и красота, гигиена и уход за домом, фармацевтическая продукция, магазины и розничная продажа, предметы роскоши.
Также включены главы о материалах и процессах.
Эта уникальная книга будет полезной как дизайнеров так для и маркетинговых специалистов.

In local supermarkets one is not only aware of eating habits and flavour preferences but also of the choice in the different categories. The mixture of international and local brands informs about consumption patterns. Packaging doesn't conceal but rather reveals a country's culture. In this book the culture of totally different countries from almost all continents is presented with day to day products available at the local supermarket.

This book outlines and demonstrates basic package design guidelines and rules through 100 principles in the areas of research, planning, and execution. This book is a quick reference and primer on package design and the principles that make design projects successful. Highly visual and appealing to beginning designers, students, and working designers as a resource.

The content helps to establish the rules and guides designers in knowing when and where to bend them. Visual examples demonstrate each principle so readers can see the principle at work in applied design.

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Пролистать книгу Packaging Essentials: 100 Design Principles for Creating Packages на Google Books.

A book filled with surprises: packaging to drink, to eat, to listen, for your home, for your job and for you. Packaging Identity is, with no doubt, an invaluable reference piece for the world of packaging design.

This volume brings together the most innovative packaging designs, distinguished by their great originality and ingenuity. Each project is presented with full colour photographs of the final product together with a scale drawing of the structural pattern. The accompanying CD-ROM contains the patterns of all the designs featured, ready to be printed, cut out and assembled.

Packaging the Brand: Exploring the Relationship between Packaging Design and Brand Identity introduces readers to the most overtly commercial area of graphic design. While many other areas of design have commercial aspects, the success of a piece of packaging design is inextricably linked with its ability to sell a product.

This book discusses the implications of this commercial function for a designer. It explores methods of visually communicating the value of a product to its target audience and examines the entire lifespan of a piece of packaging: from its manufacture and construction, to its display in various retail environments, to its eventual disposal and the associated environmental concerns.

This highly visual and comprehensive book includes contributions and discussions from acclaimed designers.

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Пролистать книгу Packaging the Brand: The Relationship Between Packaging Design and Brand Identity на Google Books

DemoGraphics is the first series of design books to examine how successful designs target specific audiences.

Where other design books explore the what? and why? of design, DemoGraphics: Packaging dissects the who?

Through a huge selection of diverse examples, the authors examine how packaging is designed to appeal to specific groups based on gender, age, socio-economic group, disposable income, profession and shopping habits.

Case studies and interviews with designers and brand owners explain how and why specific choices have been made, why it works and how it evolved from a prototype or concept to form successful user-centred design.

DemoGraphics: Packaging also offers designers a palette of ideas, materials, and inspirations with which to design their own targeted packaging.

This is a vital text for both designers and brand, advertising, and marketing professionals and students.

Catalogues , books, covers, magazines, newspapers...
A small homage to all those soulful publications that provide us with so much inspiration.

This book of Pepin Press Wrapping Paper contains 12 beautiful sheets, each an original design, that you can use to wrap gifts or as an embellishment to your journal, scrapbook or album. They are really high quality and especially beautiful, making them great posters for your wall too!

The book is 25 x 35cm and contains 12 fold out sheets. Each sheet is 50 x 70cm unfolded and is perforated for easy removal. The paper stock is chosen to accentuate the design and ink used, sometimes thin for shiny gold or silver, or thick and creamy for antique inspired design.

Expertly curated by Pantone, the international colour authority, these 35 palettes make colour selection for home decor easy for anyone.

Brief text describes and contextualises each palette, offering fun and practical application for colour combos. A follow-up to the beloved first fan deck, these palettes are the perfect go-to guide for decorating living rooms, kitchens, nurseries or any other room in the house.

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Home decorators rejoice! Interiors can now be brightened with confidence using color combos from the international color experts at Pantone. Selected specifically for décor, these palettes are perfect for color coordinating every room in the house.