Книги по дизайну упаковки

Packaging is a highly influential and strategic Marketing resource. By using the right paper, carton, bottle or covering with the most detailed finishing touches, each and every product is sure to achieve the perfect look to put their message across. Pack! Pack! is a superb selection with a wide range of innovative packaging ideas on an international level.

As any designer or marketers knows, the face of a product is key to its appeal and succes.

An encyclopedic resource on contemporary design for packaging worldwide, from Coca-Cola to the Apple iPhone to De Beers diamonds

No other book on the market explores global contemporary packaging to the extent and detail that Package Design Now! does. Practically everything you buy comes in some sort of package - some are just functional, while others strive to be as innovative, elegant, and eye-catching as possible. This book features eye-catching package icons from Apple iPhone to De Beers diamonds, that reveal the hard work dedicated to deliver these products with intense appeal, including in-depth case studies about package design developments, giving readers a peek at the way packaging is made and designed.

This encyclopedic resource, divided into chapters by type (beverages, electronics, food, health & beauty, homecare & hygiene, luxury, pharmaceutical, and store & retail) explores the work of top design and branding offices from all around the world. Also included are chapters on material and processes. This unique tome is indispensable for design and marketing professionals, as well as anyone who wants to know more about what makes a great package.

Приведенные в Package Design Now! образцы упаковки различных мировых брендов, от Coca-Cola и Apple до De Beers,
дают читателям представление о том, как они были разработаны и воплощены, и показывают, что упаковка может быть не только функциональной, но также инновационной, изящной и привлекательной.

Книга разделена на главы по типам - напитки и продукты питания, электроника, здоровье и красота, гигиена и уход за домом, фармацевтическая продукция, магазины и розничная продажа, предметы роскоши.
Также включены главы о материалах и процессах.
Эта уникальная книга будет полезной как дизайнеров так для и маркетинговых специалистов.

In local supermarkets one is not only aware of eating habits and flavour preferences but also of the choice in the different categories. The mixture of international and local brands informs about consumption patterns. Packaging doesn't conceal but rather reveals a country's culture. In this book the culture of totally different countries from almost all continents is presented with day to day products available at the local supermarket.

This book outlines and demonstrates basic package design guidelines and rules through 100 principles in the areas of research, planning, and execution. This book is a quick reference and primer on package design and the principles that make design projects successful. Highly visual and appealing to beginning designers, students, and working designers as a resource.

The content helps to establish the rules and guides designers in knowing when and where to bend them. Visual examples demonstrate each principle so readers can see the principle at work in applied design.

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Пролистать книгу Packaging Essentials: 100 Design Principles for Creating Packages на Google Books.

A book filled with surprises: packaging to drink, to eat, to listen, for your home, for your job and for you. Packaging Identity is, with no doubt, an invaluable reference piece for the world of packaging design.

This volume brings together the most innovative packaging designs, distinguished by their great originality and ingenuity. Each project is presented with full colour photographs of the final product together with a scale drawing of the structural pattern. The accompanying CD-ROM contains the patterns of all the designs featured, ready to be printed, cut out and assembled.

Packaging the Brand: Exploring the Relationship between Packaging Design and Brand Identity introduces readers to the most overtly commercial area of graphic design. While many other areas of design have commercial aspects, the success of a piece of packaging design is inextricably linked with its ability to sell a product.

This book discusses the implications of this commercial function for a designer. It explores methods of visually communicating the value of a product to its target audience and examines the entire lifespan of a piece of packaging: from its manufacture and construction, to its display in various retail environments, to its eventual disposal and the associated environmental concerns.

This highly visual and comprehensive book includes contributions and discussions from acclaimed designers.

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Пролистать книгу Packaging the Brand: The Relationship Between Packaging Design and Brand Identity на Google Books

DemoGraphics is the first series of design books to examine how successful designs target specific audiences.

Where other design books explore the what? and why? of design, DemoGraphics: Packaging dissects the who?

Through a huge selection of diverse examples, the authors examine how packaging is designed to appeal to specific groups based on gender, age, socio-economic group, disposable income, profession and shopping habits.

Case studies and interviews with designers and brand owners explain how and why specific choices have been made, why it works and how it evolved from a prototype or concept to form successful user-centred design.

DemoGraphics: Packaging also offers designers a palette of ideas, materials, and inspirations with which to design their own targeted packaging.

This is a vital text for both designers and brand, advertising, and marketing professionals and students.

Outstanding creative work with paper.

Paper is arguably the most influential material in human civilization. In our digital age, paper has become less important as a medium for the immediate transmission of information. As this shift occurred, designers and artists increasingly discovered the creative possibilities of paper’s endurance. Today, designing with paper continues to be a trend.

In the last three years, a broad range of creative disciplines including scenography, fashion design, and advertising have discovered the versatility of this basic material. These new areas have contributed fresh ideas and perfected existing techniques. The areas of application and forms of expression for working with paper have now reached an unforeseen breadth and level of quality.

With an unparalleled collection of new and groundbreaking projects, Papercraft 2 presents current developments in contemporary design with paper and cardboard. The book documents how techniques such as cutting, folding, gluing, and collage help designers craft innovative communication design, products, and artwork from these materials that reach new creative heights. Recent examples include illustration, sculpture, and 3D graphic design as well as complex spatial installations, fashion, and objets d’art. Clearly advancing the handicraft used in earlier pieces, these are setting prevailing trends and inspiring the future evolution of work with paper in ever more creative disciplines.

Its more than 250 pages and additional bonus video material on the included DVD make Papercraft 2 a comprehensive documentation of the creative potential that can be realized with the traits of what was once our

A collection of creations crafted from paper as material for innovative art and design including bonus DVD.

Paper is arguably the most important material of our civilisation and has continued to serve as a medium for documenting information and ideas. Today, paper is enjoying something of a renaissance among young artists and designers worldwide as an experimental material for design. There is also an insatiable concurrent trend for designing three-dimensional handcrafted objects as documented in the books Tangible, Tactile and Hidden Track.

Papercraft is an extensive and timely survey of innovative art and design work crafted from paper. It explores the astounding possibilities of papercraft in all shapes and sizes – some are playful, whimsical and quick to produce while others are far more intricate and created in painstaking detail. From the most basic techniques including cutting, folding, gluing and collage to the use of cutting-edge technology like embossing and laser cutting, paper and cardboard-crafted works are reaching new artistic heights.

The book gathers the most extraordinary creations from small objects and figures to large-scale art installations and urban interventions as well as three-dimensional graphic sculptures from a vast spectrum of artistic disciplines ranging from character design, urban art, fine art, graphic design, illustration, fashion, animation and film. Adding even more value, this illustrated book also includes a DVD with printable templates for creating your own paper characters and toys as well as a curated selection of the best stop-motion animations.

This book provides a comprehensive insight into the enormous creative potential of this multifaceted material and reveals how paper is firing up the imaginations of today’s designers and artists.

In this book, a carefully selected collection of wine labels has been chosen of international designers. American designers create the face of French wines; Spanish designers do the same for the AustraliansS a genuinely interesting exchange for a globally expanding product. Environmentally conscious labels promotional labels, labels that convert simple wines into great temptations and of course, labels of the great wines, all with the common denominatorS lots of great design!