Книги по графическому дизайну

The NYCTA Graphics Standards Manual contains scans of Massimo Vignelli and Bob Noorda's (Unimark) modernist masterpiece.

The manual describes the design and construction for the iconic NYC subway signs that we still see and use today, but above all it’s a beautiful and important piece of design history.

Copyright

1970 New York City Transit Authority Graphics Standards Manual
© New York City Transit Authority.

Compact edition, first printing.
Published by Standards Manual, LLC
© New York City Transit Authority.

First published in 2014 as a full-size reissue by Standards Manual, LLC.

All rights reserved. No part of this publication may be reproduced or transmitted in any form or by any means, electronic or mechanical, including photocopy, recording or any information storage and retrieval system, without prior permission in writing from the Metropolitan Transportation Authority on behalf of the New York City Transit Authority.

All images of the Graphics Standards Manual contained in this publication have been scanned from the private collection of Massimo & Lella Vignelli, generously provided by their son, Luca Vignelli.

About the type

NYCTA Standard Medium was designed by Nick Sherman in 2014 specifically for this book. Scanned samples of the Graphics Standards Manual contained in this publication were used as the basis of the redrawing. Letter spacing, kerning, and the quirks of Standard Medium were all retained and precisely match those specified in the Manual.

Another wave of euphoric greetings has arrived! A sequel to Nice To Meet You, the first book of the series on visual greeting designs, Nice To Meet You Too encapsulates the new perspectives and values that young designers have brought forward to present identity in today's business card and visual identity designs.

What makes figurative formats speak better than words? How simple artefacts explain what you do? How well could you market yourself while being eco-friendly? What does it take to live up to new expectations? With more than 100 creative talents contributing their self-promotional items and commissioned projects for clients in different professions, this new title gathers a great number of striking 'hellos' that continue to make good impressions in this competitive world.

Over 100 doggie images have been collected and digitised for this book and CD set. These high-quality images can be used to create signs, posters, postcards and T-shirts of your own - to either welcome or exclude our furry, four-legged friends.

Agile Rabbit Editions contain stunning images for use as a graphic resource, or inspiration. All the illustrations are stored in high-resolution format on the enclosed free CD-ROM and are ready to use for professional quality printed media and web page design. The pictures can also be used to produce postcards, or to decorate your letters, flyers, etc. They can be imported directly from the CD into most design, image-manipulation, illustration, word-processing and e-mail programs; no installation is required. For most applications, single images can be used free of charge.

This book contains stunning images for use as a graphic resource, or inspiration. All the illustrations are stored in high-resolution format on the enclosed free CD-ROM and are ready to use for professional quality printed media and web page design. The pictures can also be used to produce postcards, or to decorate your letters, flyers, etc. They can be imported directly from the CD into most design, image- manipulation, illustration, word-processing and e-mail programs; no installation is required. For most applications, single images can be used free of charge. Please consult the introduction to this book, or visit our website for conditions. Non facturé is the term used by French photo labs for images not suitable for printing, because they are, for instance, over or under-exposed, not sharp, or taken by accident. However, even though these pictures were originated by accident or through error, they can have an unexpected, spontaneous quality - which might be impossible to achieve on purpose. This book and CD-ROM set contains more than 100 of such pictures, selected on their often mysterious beauty and graphic quality.

When I wake up, when I check the time, when I brush my teeth, when I get dressed, when I have breakfast, when I cross the street, when I call to say I’ll be late again, when I work, when I have a break, when I get back home, when I relax and when I go to sleep I am surrounded by graphics and illustrations.

'One Day' takes a comprehensive look at how these graphics have entered our daily lives, and adorn everything from alarm clocks to skateboards. Not only do these graphics apply beauty, life and personality to our objects, but they also create a relationship with us, when they become part of the “visual soundtrack” to our lives.

Scanning the world for the best new graphic design talent, Mike Dorrian and Liz Farrelly have collated the work of 100 new designers, from So Paulo to Tokyo, Melbourne to Los Angeles, into a book that will both inspire and impress. The book focuses on practitioners still in the first decade of their career, either working alone or teamed up into small companies, showcasing projects, aesthetics and methodologies which push boundaries and redefine working practices. As well as pinpointing the best new talent worldwide, this visually stunning survey provides a showcase of cutting-edge imagery for a student and professional audience.

Thanks to affordable technology and up-for-it, media-savvy clients, a huge number of designers set themselves up in their own studios, straight from college. The kind of work that results is often fast, furious, rule-breaking and inspirational. These designers are also characterized by their love of their locale, along with nomadic tendencies and a small is beautiful attitude.

This book contains stunning images for use as a graphic resource, or inspiration. All the illustrations are stored in high-resolution format on the enclosed free CD-ROM and are ready to use for professional quality printed media and web page design. The pictures can also be used to produce postcards, or to decorate your letters, flyers, etc. They can be imported directly from the CD into most design, image- manipulation, illustration, word-processing and e-mail programs; no installation is required. For most applications, single images can be used free of charge. Please consult the introduction to this book, or visit our website for conditions.

Persia had a distinct tradition of ornamental design, setting it apart from other countries in the region. While sharing with them an interest in geometric patterns and ornate calligraphy, traditional Persian design is special in its emphasis on the natural world and its treatment of figurative elements, such as birds and other animals; it is most famously employed in the creation of rugs. Persian Designs presents a diverse collection of patterns and designs, ranging from simple and elegant elements to complex and highly ornate interlocking patterns. It also contains some examples of practical applications of the designs.

Посмотреть переиздание - Persian Designs - Revised Edition

400 photos/illustrations

Print and Production Finishes for Promotional Items, the third title in this series, explores the creation of promotional items from a production and manufacturing point of view.

With succinct text and specially commissioned photos it shows, at one glance, the effects that can be created and the printing and production techniques used to achieve them. Work across all budgets and production/print runs is showcased, revealing the skills and techniques that allow creative solutions that grab the audience’s attention.

For ideas on everything from mass-mail flyers, billboard posters, lavish catalogs and calendars, to customized clothing, toys, badges, and bottles, Print and Production Finishes for Promotional Items is an indispensable ideas sourcebook and practical guide. By analyzing the best in the business, it gives readers a thorough understanding of materials, and of print and production processes than can be applied to any job.

Computer technology has completely revolutionized the work of graphic designers, printers, and print production professionals. To keep pace with these far-reaching changes Production for Graphic Designers is set firmly in the digital age. The book comprehensively explains the prepress and printing processes from traditional letterpress to the latest on-press CtP (computer-to-plate) digital offset and on-demand colour printing. It also covers design to production workflows.

Alan Pipes is a freelance writer, illustrator, webmaster, and part-time publisher specializing in the applications of computers in graphic design, fine art, illustration and product design. He is the former editor of CadCam International and the author of Drawing for Designers.

A user-friendly handbook that helps designers to prepare their files for optimal printing. 

"This book is brilliant! It's the only one I would take with me to a desert island so that I could continue to design and produce there."   - Erik Spiekermann Ready to Print is an easy to follow reference for designers that thoroughly explains each stage of how to prepare data for prepress and production. Clearly structured chapters on “Paper,” “Printing Techniques,” “Typography,” “Trapping,” “Color,” “Image Editing,” and “PDF” as well as abundant descriptive graphics impart essential knowledge in a comprehensive way. From the traits of various types of paper to the recommended settings when exporting data into a print-ready PDF, the book thoroughly explains both opportunities and hurdles in pre-print and production. In short, the book shows all designers how to create the best-possible print product.

These days, designers must be proficient in creating final artwork and be familiar with pre-print and production processes. Ready to Print helps designers prepare their data and materials so that the best-possible result can be achieved with an optimal print run. Detailed descriptions of each step also ensure that designers can accurately plan their workflow and budget in these areas.

Ready to Print imparts the fundamentals of how printing functions and points out options and hurdles along the way to creating an outstanding print product. The chapters Paper, Printing Techniques, Typography, Trapping, Color, Image Editing, and PDF make the comprehensive book a clearly-structured companion for navigating through pre-print and production. All of the content - from the traits of various types of paper to the recommended settings when exporting data into a print-ready PDF - are explained thoroughly in plain language and with the help of numerous illustrations and graphics.

The original German edition of Ready to Print was written and compiled by Kristina Nickel, a production manager well versed in pre-print and production processes. The content of this English version was edited by typography and design expert Erik Spiekermann and translated by his son, Dylan.

Add Art Nouveau flair to any graphic project with the beautifully rendered royalty-free designs in this collection. Sinuous, organic shapes are perfect for highlighting announcements, catalog copy, advertisements, more. Also included is a selection of miscellaneous cuts and sections of frames useful as spots, tailpieces and other decorative elements.