Книги по дизайну выставок и ивентов

At trade fairs, companies use their stands to compete for the attention of the visitors – their aim is to present a perfect combination of corporate identity and corporate design. Architects of this temporary type of architecture face the challenge of creating a miniature version of the company under very special conditions: limited space and very often limited resources.

The employed means today go further than architectural eye-catcher, but also include elements that appeal to all senses, such as digital installations. Endless creative solutions of architecture, light and sound element blend together to create a spectacular fair presence in a way that leaves a lasting impression among visitors.

Richly illustrated with photographs as well as architectural plans and drawings, this volume presents the latest international exhibition's stands from all over the world.

From the Contents:

- Sci-Fi Booth at Comic-Con International 2005 in San Diego, USA (GRAFT)
- The Deutsche Bank Lounge at Art Cologne 2006, Germany (Karim Rashid)
- Bionis at Expo 2005 in Aichi, Japan (Zeeh Design with Luigi Colani)
- MINI trade fair stand at International Motor Show and Accessories 2005 in Geneva, Switzerland (Dan Pearlman Markenarchitektur)
- Tokujin x Moroso at Salon Internazionale del Mobile 2005 in Milan, Italy (Tokujin Yoshioka Design)

How can design help to make PR events unique and compelling occasions? For the first time, Happening! Design for Events sets its sights on the total design of PR events and uses selected projects to show that there is virtually no limit to the influence and variety that are possible in this area. Exciting and innovative concepts from the designers provoke and potentiate the mix of artistic end in itself and economic persuasion that underlies PR events like product presentations, pop concerts, and cultural exhibitions.

The results not only convince potential customers – they are a must for everyone involved in organizing big international events. Happening! surveys thirty projects by international companies and design firms – including Nike Brand Design and 3deluxe – and devotes eight pages to each, with photographs, drawings, and texts by prominent authors. Interviews with the designers close out the book.

From trade fair stands to museum concepts, the successful transfer of information to a wide public audience relies on effective staging and appropriate architectural design. While museum exhibitions focus on the art of communicating content, with commercial aspects tending to play a more subordinate role, the goal of trade fair stands and showrooms is to convey a brand image. And at least since large companies like BMW and Mercedes began introducing commercialized museum concepts designed to stage their brands, the phenomenon has come full circle.

Not infrequently, planners today must not only accomplish the demanding task of designing an exhibition; they must also meet full service demands, from briefings and CI design to realization. How to do this successfully is the subject of short articles by authors from the relevant fields. With extensively documented project examples organized by presentation or exhibition type, these valuable technical articles offer a detailed roadmap to practical success.

The work of renowned international architects has driven forward the boundaries that define the best of todays exhibition design. Alive to the demands of the ever-evolving field, plans, sketches, full colour photographs and detailed explanatory texts provide insight into each of the featured projects. Architects and designers as well as students will surely find this volume a stimulating source of information and ideas.

New Trade Show Design, the new addition to the respected Stands series, offers an exciting look at the latest in exhibit stand design. These stands, all shown in dazzling full-color photos, showcase the endless creative solutions to problems such as limited floor space, limited time, and limited budgets. Each stand offers inspiration and ideas for exhibit designers everywhere, and explanatory text and plans make this an invaluable sourcebook for architects, students, and design professionals.

Summer at the Serpentine. Ten years of temporary pavilions by top architects

Since 2000, the Serpentine Gallery in London’s Kensington Gardens has called on some of the world’s top architects to design summer pavilions – temporary structures that are erected next to the Gallery itself for a three-month period. The Serpentine, which was built in 1934 as a tea pavilion, opened in 1970 as a showplace for exhibitions of modern and contemporary artists ranging from Matthew Barney to Dan Flavin, Ellsworth Kelley, Louise Bourgeois or Rachel Whiteread.
The pavilions in the Programme that was conceived in 2000 by the Serpentine Director Julia Peyton-Jones, are the work of international architects or design teams who at the time of the Serpentine’s invitation have not completed a building in England. A maximum of six months from invitation to completion is allotted. The only architecture program of its type in the world, the Serpentine Gallery Pavilions attract up to 250,000 visitors each summer. The Serpentine Pavilion is regularly ranked in the top 5 most attended architecture and design exhibitions worldwide in The Art Newspaper’s annual survey of museums and galleries visitor figures. The architect Richard Rogers has stated, “The pavilions, erected for reatively little money, are unbelievably good. I coudn’t single one out that I have liked more than the others – they have all been masterpieces.”

The projects completed or envisaged include the work of

* Zaha Hadid, 2000
* Daniel Libeskind, 2001
* Toyo Ito, 2002
* Oscar Niemeyer, 2003
* MVRDV, 2004 (un-realised)
* Alvaro Siza and Eduardo Souto de Moura with Cecil Balmond, 2005
* Rem Koolhaas and Cecil Balmond, 2006
* Olafur Eliasson and Kjetil Thorsen, 2007
* Frank Gehry, 2008
* SANAA, 2009
* Jean Nouvel, 2010
* Other works such as Zaha Hadid's temporary 2006 installation Lilas are included in the book as well.

This book is the first to bring together all of the Serpentine Pavilions. Interviews of Serpentine Director Julia Peyton-Jones and Co-Director Hans Ulrich Obrist complete the description of the pavilions, illustrated by the original drawings by each architect and photos of the completed works.

The author:

Philip Jodidio studied art history and economics at Harvard, and edited Connaissance des Arts for over 20 years. His books include TASCHEN’s Architecture Now! series, and monographs on Tadao Ando, Norman Foster, Richard Meier, Jean Nouvel, and Zaha Hadid. He is internationally renowned as one of the most popular writers on the subject of architecture.

The whole point of the exhibition is to present a showcase. The display itself must be eye-catching, must be approachable, must be unforgettable, and original. It is not simply art on a wall, or products on a table. It is an entire space you can walk in and around, touch, feel and interact with. This book presents various intriguing exhibitions from China and other parts of Asia.

Nowadays stage designs reach proportions that by far exceed the classical definition of a stage as we know it from theatre.

Modern stage environments require increasingly more effort in terms of architecture and technology. For example LED screens of all shapes and sizes are becoming more important than ever, especially in the field of concert or television productions. Those two fields, as well as musical, concert, opera and theatre productions, are documented in this volume photographed by Ralph Larmann. Among the 30 top productions are

• Disney's Lion King
• Tosca in the Snow
• Red Hot Chili Peppers - Stadium Arcadium
• Robbie Williams - Close Encounters
• Echo 2007
• Pop Idol 2006 - Finals
• SkyArena Frankfurt. 

All the projects provide a look behind the scenes and detailed insight into the complex stage constructions. Besides this, a short text gives some background information about the place and time of the production, the making of and the responsible creatives as well as involved enterprises and institutions.

New product presentation needs and the ever-growing importance companies give to attending trade shows and exhibitions has generated a new brand of architecture whose capacity for innovation has drawn some of the world’s top architects and designers. When it comes time to conceive ideas for show stands, these individuals bring to the table a new perspective to combine sales strategy and architectural creativity.

Here today, gone tomorrow. Architecture on the move

As economic problems make some shy away from grandiose, long-lasting buildings, a wave of new temporary buildings and architectural is sweeping over the planet. These can have uses from emergency relief to concert or performance venues. Another fascinating area that is covered here is exhibition and fair design, a veritable treasure trove of exciting designs that come and go in the space of a week or less, to show fashion, jewelry or design. Fashion shows or art displays are all part of this dynamic trend that includes some of the great names in contemporary architecture like Zaha Hadid or Rem Koolhaas, but also many architects that you have never heard of until now!

Featured architects and practices include:
Werner Aisslinger, Atelier Bow Wow, Aybar Mateos, Cecil Balmond, Shigeru Ban, Bernardes Jacobsen, BIG, Alberto Campo Baeza, Carmody Groarke, Santiago Cirugeda, Coop Himmelblau, Diller Scofidio + Renfro, Ecosistema Urbano, Olafur Eliasson, Ammar Eloueini, Essentia, Established & Sons, Fantastic Norway, Mark Fisher, Massimiliano Fuksas, Laurent Grasso & Pascal Grasso, Zaha Hadid, Heatherwick, Institute of Computational Design, Toyo Ito, Adam Kalkin, Ken Min Architects, Koers Mulder, Adolf Krischanitz, Liu Jiakun, LOT-EK, MAPT, Miralles Tagliabue, MOS, Eric Owen Moss, NASA, Ivan Navarro, Jean Nouvel, OBRA Architects, OMA, OMD, John Pawson, Philippe Rahm, Raumlabor Berlin, Francesc Rifé, Michael Rojkind, Rotor, Tomas Saraceno, SO-IL, Tamassociati, Javier Terrados Cepeda, UNStudio, Helena Willemeit, Tokujin Yoshioka.

The numerous examples presented in this year’s edition of the Trade Fair Design Annual are once again testament to the ability of designers to consistently tailor trade fair stands to exhibitors’ needs whilst setting standards in the field. Of particular interest is how trade fair stands evolve over the years through long-standing cooperation between designers and clients and how, even in changing economic circumstances, corporate design themes vary without losing brand recognition. The author Conway Lloyd Morgan is Programme Leader in New Media Publishing at the University of Wales, Newport, and the author of numerous books and monographs on design and architecture.

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Die Weltexpo 2010 in Schanghai wird jene Fragen thematisieren, die in dieser erfolgeichen Serie bereits des öfteren eine Rolle spielten: Gibt es für das reale Messe und Ausstellungswesen eine Zukunft in der virtuellen Wirtschaft? Welche Rolle werden östliche Märkte und Veranstalter dabei spielen? Wie beeinflussen kurz- oder langfristige ökonomische Veränderungen die Messe als Business? Und bevor die Expo zu Ende geht, wird dieses Buch zahlreiche Antworten und Beispiele liefern: mit Ständen und Pavillons aus Deutschland, England, USA, Schweiz, Frankreich und dem fernen Osten. Mit Arbeiten von bekannten und neuen Agenturen für kleine und große Unternehmen. Das Jahrbuch bietet einen zuverlässigen und unabhängigen Überblick zu aktuellen Trends und Zukunftspotentialen. Conway Lloyd Morgan ist Senior Lecturer an der University of Wales, Newport, und Autor zahlreicher Bücher und Monografien über Architektur und Design.

Создание проекта выставочного стенда ставит перед дизайнером множество задач. Конструкция должна быть не только красива, но и высокотехнологична. Это необходимо для быстрого возведения стенда и его многократного использования экспонентом. Часто экспозиционные конструкции должны быть созвучны интерьерам офисов или торговых залов. И все это - при сравнительно небольшом бюджете. Но, несмотря на массу ограничений, выставка обязана аккумулировать в себе все самое новое и интересное как в дизайне, так и в архитектуре, находясь на острие инженерной и креативной мысли. В этой книге представлены лучшие мировые образцы экспозиционной застройки. Создание торговых павильонов, выставок и шоу-румов привлекает архитекторов и дизайнеров сложностью задач и возможностью быстрого воплощения эскизов в готовый проект. Собранные в нашем издании работы соответствуют самым высоким критериям оценки выставочных экспозиций. Они показывают возможности использования новейших материалов, уникальных методов строительства и оригинальных решений сложнейших архитектурных проблем. Книга предназначена для профессионалов, связавших свою творческую деятельность с выставками. Она бросает вызов стандарту и рутине и, безусловно, послужит источником вдохновения для новых креативных проектов.

What is Exhibition Design?

Дизайн выставок является одной из наиболее интересных и быстро развивающихся дисциплин современного дизайна, соединяющей в себе архитектуру, коммуникацию и графический дизайн окружающей человека среды. Книга трех ведущих американских дизайнеров посвящена истории, актуальным проблемам и процессу современного выставочного дизайна.