Книги по созданию логотипов и айдентике

Containing more than 950 all-new examples of outstanding creativity, this invaluable perennial organizes this year's groundbreaking designs into seven categories: logos, complete identity programs, corporate identity manuals, letterhead designs, package designs, signage and environmental graphics, and corporate brochures. Several hundred creative design firms have work included in American Corporate Identity 2006, ranging from the well known to the up-and-coming. Many trendsetting styles have first appeared in this series since its inception, making this book a must-have reference for every corporate identity designer's bookshelf.

Basic is book a series about the basic disciplines in graphic design. The first volume in the series is about logos; the second, about packaging and the third is about corporate identity. Contents are classified by the type of entity - arts & culture, business services, retail, lifestyle and manufacturing.

Basic Identity features different corporate identity projects developed by designers from around the world, showcasing a broad range of styles which enhance the book and make it both a compendium of visual input and a great source for inspiration.

Basic is a series about the basic disciplines of graphic design. The first installment in the series was about Logos. The second one was about Packaging, the third about Corporate Identity, the fourth about Brochures. The fifth is about Promotions, and is classified by the type of aims: to inform, to wish, to invite, to sell. Basic Promo features different promotional works and strategies developed by designers from around the world, showcasing a broad range of styles that enhance the book and make it both a compendium of visual input and a great source for inspiration.

The Basic series is about the basic disciplines of graphic design with many examples in each area. The first instalments in the series were Logos, Packaging, Corporate Identity, Brochures, Promotions and Sign.

This new book, Basic Stationery, explores different stationery works from a variety of designers and studios. The book is divided into different categories. Within each category, you will find projects that show innovative and creative use of stationery.

The Basic series covers the basic disciplines in graphic design. The first volume is about logos, classified into three categories: Graphics, Typography and Illustration. Basic Logos features a variety of logos developed by designers from around the world, showcasing a broad range of styles that enhance the book and make it both a compendium of visual input and a great source of inspiration.

800 photos/illustrations

The Big Book of Business Cards showcases 2,500 business card designs, providing plenty of inspiration for every taste and type of business. With its robust visual gallery and detailed information, this book provides a thorough look at what goes into an effective business card design. For anyone looking to brand a company or product, The Big Book of Business Cards is an ideal, time-saving tool.

The Big Book of Logos 5 is an inspiring collection of the most innovative, clever, and aesthetically pleasing logos and trademarks designed in recent years. Selected from a competition in 2007, this volume showcases the work of both international and American firms, creating a cornucopia of images and styles seen (but rarely catalogued) from all over the world.

This colorful guide will provide endless inspiration and helpful research for professionals and aspiring designers, illustrating the vast spectrum of typography, image shapes, and techniques visible in today’s market.

Brand&Branding is a painstaking selection of branding projects from different countries encompassing corporative images whose appeal lies in their convincing graphics, plus other projects with a widespread image implanted in several different facets; the function of branding will become patently clear.
First a brand is born, then it is made!

With in-depth case studies of leading projects from around the world, Brand Identity Now! is destined to be a major work of reference for designers, marketing professionals and anyone working in communications. The book examines logos, imagery, and strategic applications involved in each branded project. Featuring over 150 outstanding brand identities from more than 20 countries, including the Obama '08 Election Campaign, The Museum of Art and Design, the Digital Water Pavilion at Expoagua Zaragoza 2008 and New York's bid for the Olympic Games 2012.

Top design offices featured include:
Attik, Pentagram, 3deluxe, Landor Associates, MetaDesign, Sol Sender (designer of the Obama logo), RDYA Argentina, studio FM milano, Story Worldwide, SVi Design, Tatil Design, Pozo Marcic Ensamble, and Apfel Zet.

This book has chosen more than 130 remarkable brand image design programmes of catering services all over the world. From the perspective of the industry’s character, the book has combined it with the culture and requirements’ differences among various countries and areas as well as social groups, showing readers the most forward-looking and practical brand image designs of catering services. According to the types of catering services, the book has been categorised into five sections, including restaurants, bars, cafes,fast food restaurants and fruit parlours, involving the design of logo, business cards, envelopes, menus, related articles, souvenirs, packing cases, web pages, and indoor and outdoor environments, etc.

Here, each programme is special and inspiring. We believe it will provide readers with distinctive and exciting visual experience, and invite you to ponder the future of the industry’s brand image design.

Пролистать книгу Brand Image Design for Catering Services

Your logo is your identity. It is an image of your business that communicates visually and emotionally. Strategy, logo design, choice of colour and typography are all important aspects that are picked up on by the public. Branding Identity is a collection of great visual ideas for a good corporate identity from designers and studios such as Lu Hai Tong, Simon Glover, Nick Stickland, Marzotto, Sander Tielen, Isidro Ferrer, Nicolás Sánchez, Nadine Häfner, Jennifer Staudacher, David Stark Wilson, Creative Suitcase, Ivana Vucic and others.

1000 illustrations

In an age dominated by digital media, the first book in this series, Business Cards: The Art of Saying Hello, revealed the unique potential of the humble business card as an opportunity for creative greetings, firmly stamped with the user's personality. With thousands of examples being exchanged around the world, Business Cards 2 casts a wide net, featuring designs for creative individuals and organizations sourced from all continents. Highlighting materials, formats and production methods that push the boundaries of this genre, the result is a book full of inspiring surprises.

1000 illustrations

One of the most ubiquitous pieces of printed matter, the business card presents a unique design conundrum. Constrained by budgetary and size restrictions, how do you present a person's or a business's identity and contact details, all in a very small space...and still have some fun? In an age dominated by digital media, the first two books in this series revealed the unique potential of the business card as an opportunity for creative greetings, firmly stamped with the user's personality. Business Cards 3 features over 200 innovative interpretations of the humble business card from around the world. Collected from designers and clients across the creative industries, highlighting materials, formats and production methods that push the boundaries of this genre, the result is a book full of inspiring surprises.

600 color photos & illustrations

Whether the task is to redesign a company's identity or the promotional launch of a new product or service, business graphics are the bread and butter of the design industry. This new volume presents a vast array of work within the corporate sector-solutions that have helped business clients succeed. Although many design magazines dedicate complete issues to this topic, very few publications look at this area of graphic design in such a comprehensive manner. This book not only provides hundreds of innovative examples of great design for business, but also examines the critical thinking behind the featured work and addresses the challenges those designers overcame.