Книги по созданию логотипов и айдентике

Featuring hundreds of designs, Choosing Color for Logos and Packaging is not only a wonderful resource for ideas and inspiration, but also a handy manual that shows designers how to best communicate with color. Color is a powerful and extremely important decision in any design because it impacts legibility, promotes an emotional response, and greatly influences the overall aesthetic of a piece. Because of this, color plays a major role in determining the success of a design, so getting it right is imperative. Each design featured includes details on its color scheme and associative color response, along with comments on the typography, overall style, and key features that set the piece apart. The result is an invaluable guide, which offers readers a comprehensive overview in a concise, quick-hit format that can be digested quickly. This is a book that no designer should be without.

Selecting the right color palette for any design project, whether personal or commercial, can make all the difference in getting it right. But choosing the right colors for a logo, and ultimately the identity, is essential because it will define all the collateral materials that will follow. Unfortunately, for most people choosing colors is not an easy process, but with a little bit of science and a color advice, anyone can make a strong choice.

Color Harmony: Logos opens with a discussion on how to choose color(s) for logos and follows with a number of case studies on logos where color is a dominate factor such as those for H & R Block, Kodak, and Coca-Cola.

Then, it takes the 26 adjectives from one of the series' predecessors, Complete Color Harmony, and shows one logo for each adjective in 60 different color combinations. The result: 1,560 logo variations that illustrate how colors are used.

In all, the book is a powerful demonstration of the power of color and its ability to impact a message.

Comes with bonus CD ROM!

Color Harmony:Logos opens wiyg a discussion on how to choose color for logos,
then follows with 26chapters based on common identity artributes. Each chapter xplores over 40 different effective color combinations.
The result-more than 1000logo variations illustrating how color can dynamically alter a given design.
This book is an insightful demonstration of the power of color to alter the context of a message.
It is an essential handbook for any designer who has ever wrestled with  the complex issues of color selection.
Also included with the book is an interactive CD containing a selection of the featured logos.
the CD lets users experiment with color and print the results for reference.
This dynamic tool will provide a better understanding of the critical role color plays logo design.

1000 photos/illustrations

Dealing with every major colour system for both print and Web, "Color Management for Logos" provides readers with a solid understanding of all aspects of logo design. Featuring over 1000 examples of professional logo designs, the book aims to cover both theoretical and practical design considerations. These range from issues of impact and legibility through to emotional responses to colour and technical considerations, making it a comprehensive guide to all aspects of logo design. Case studies and practical guidelines also serve to provide further creative inspiration. Because of its sheer quality and depth, "Color Management for Logos" provides a unique body of information for designers, branding professionals and students alike.

Common Interest explores document design in the fields of arts, culture, academia, public sector an charities.

Displayed, handed out or sold in art galleries, cultural events and other public places, these designs are shared by the general public.

Without big corporate budgets, close to a hundred case studies show resourceful and creative design solutions, which improve their conveyed message.

Focusing on considered environmental solutions and unique production and finishing techniques, each study list print and paper choices, together with details on finishing.

This book is a practical guide and rich source of graphic creativity for designers and clients alike.

Capturing identity in an image which is easy to reproduce and recognize - this is the task a logo has to achieve. It has to be distinctive and unique.

The works chosen for this book stand for originality and Uniqueness .We're presenting approximately 700 works by international designers and agencies, covering the topics logotype, letterhead calligraphy and streetart.

Latest and greatest. The prestigious annual for creative professionals

Here comes the 2012 edition of the highly-coveted annual from D&AD featuring the year’s best creative work. The D&AD awards panel judges over 20,000 works from design studios, advertising agencies, branding consultancies, film production and photographic agencies, digital media pioneers, and other creative firms from all over the globe. Winners receive the legendary D&AD Yellow Pencil Award - or in the case of exceptional and outstanding work, the rare Black Pencil Award. This review of the winners serves as a one-stop-shop for everything that’s hot in the field. Anyone interested in creativity, communication, design, or advertising cannot possibly be without the D&AD Annual!

Featuring the latest D&AD award-winning work in the fields of:
Art Direction, Book Design, Branding, Digital Advertising, Digital Design, Direct, Film Advertising Crafts, Graphic Design, Illustration, Integrated & Earned Media, Magazine & Newspaper Design, Mobile Marketing, Music Videos, Outdoor Advertising, Packaging Design, Photography, Press Advertising, Product Design, Radio Advertising, Spatial Design, TV & Cinema Advertising, TV & Cinema Communications, Typography, Writing for Advertising and Writing for Design.

D&AD is a nonprofit educational charity that was launched in 1962 by a group of London-based designers and art directors including David Bailey, Terence Donovan and Alan Fletcher, with iconic and legendary professionals on both its judging panels and winners lists. By celebrating creative communication and rewarding its practitioners, D&AD raises standards across the industry. The annual D&AD Awards - the industry's biggest and best - rewards outstanding creativity, originality, technical excellence and innovation in design and advertising.

Featuring the latest D&AD award-winning work in the fields of:Art Direction, Book Design, Branding, Digital Advertising, Digital Design, Direct, Film Advertising Crafts, Graphic Design, Illustration, Integrated & Earned Media, Magazine & Newspaper Design, Mobile Marketing, Music Videos, Outdoor Advertising, Packaging Design, Photography, Press Advertising, Product Design, Radio Advertising, Spatial Design, TV & Cinema Advertising, TV & Cinema Communications, Typography, Writing for Advertising and Writing for Design.

Featuring a curated collection of approximately 300 exquisite designs, along with essays from designers in the field about the essence and importance of a good portfolio design, Design/Portfolio contains mini-workshops that dissect several featured projects and highlight the effectiveness of exceptional design treatments from around the world. Designers will discover the underlying details that make each design so special. This is an exciting new addition to the informative and inspiring Design series by Rockport Publishers that offers the best of design in practice.

The corporate identity defines the “personality” behind a company or corporation, always designed in accordance, to help to reach the objectives of any business. Designing Corporate Identity is an approach to the latest international creations in the fascinating world of corporate identity design.

The softcover edition of our best-selling book on contemporary logo design with over 2,300 stylistic examples.

The best-selling visual logo encyclopedia Dos Logos book is now available in an accessible softcover edition. With a condensed edit of the popular book, this essential resource for designers offers over 2,300 new examples and stylistic approaches to logo design by international designers. Thoroughly indexed and catalogued by subject, the book charts new developments in the field making it an inspirational sourcebook on the visual language of logo creation.

This softcover edition of Dos Logos is a comprehensive visual encyclopedia that presents a condensed edit of the popular book. With over 2,300 new examples and stylistic approaches by international designers including more unusual logo applications, the book remains an essential resource for all designers.

To allow comparison in a thematic context, they are classified into chapters according to the industry or purpose for which they were created including "Corporate", "Culture", “Fashion", "In Motion & Games" and "Political & Social". The book contains an extensive index and charts new developments in the field making it an inspirational sourcebook on the visual language of logo creation.

Whether it is via depictions of cute imaginary characters or familiar backdrops brimming with colour, illustrations can set the right tone for brands to tell meaningful stories. Besides enriching a visual language or identity system with vivid details, hand-rendered designs also make for heartwarming elements that enable companies to connect and engage with audiences in delightful ways.

The collection of projects featured in Drawing Attention: Custom Illustration Solutions for Brands Today serve to inspire designers with a variety of illustration styles and settings that help to add more narrative layers to a brand. From small businesses looking to highlight their charm to bigger ones in need of ‘humanising’ their touchpoints, the book showcases drawings that effectively bridge the creative and commercial to draw attention.

Eat & Go reveals the endless creative possibilities of designing packaging for takeaway food.

From balancing aesthetic considerations against efficiency to conveying a restaurant’s brand image in an appealing way, designers working in this field face many fascinating challenges. Through more than one hundred beautifully illustrated projects, this book offers creative food for thought for designers, marketing professionals and gourmets alike.

Delicious food makes the consumers happy, while exquisite branding and interior atmosphere make them ecstatic

A well-designed visual identity can perfectly reflect the gastronomic philosophy of an establishment and will add to the character of a brand’s identity. Designers, entrepreneurs, and professionals alike will regard this publication as an innovative and powerful source of inspiration.

After our successful "Eatand Go "book, centered onthebranding of takeaways, our new title "Eat and Stay "showcases more than 120 outstanding international branding and interior design solutions for restaurants, bars, cafes, and food shops."